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BizReport : March 20, 2013 Archive

March 20, 2013 Archive

Advertising | March 20, 2013

TV advertising biggest driver of brand conversations, on- and offline

While marketers focus on social and mobile marketing, new research has shown that it is television advertising that generates prolonged word-of-mouth and drives the most significant web traffic. >>

Advertising | March 20, 2013

Ad units offer cross-platform, video options

A suite of video options from blurbIQ may have advertisers and consumers paying more attention to video ad units. The interactive, overlay ads are said to increase viewer engagement and may increase interactions; the units also feed campaigns analysis to the advertiser. >>

Mobile Marketing | March 20, 2013

Snap happy mobile banking customers deposit checks via photos

The massive rise in adoption of mobile devices, and a growing acceptance of push mobile banking, is driving more consumers to pay their bills and deposit checks via smartphones and tablets. >>

Advertising | March 20, 2013

Survey: 60% of consumers are banner blind

A new survey isn't going to sit well with many advertisers - or publishers - as it indicates that most banner advertising is wasted. Not because the ads are poorly created but because consumers are 'blinded' to them. >>

Advertising | March 20, 2013

Platform offers management of online, offline ad campaigns

A new platform is set up to help advertising agencies and departments better manage campaigns across the online, mobile and offline spaces. Called AdHQ, the offering is available from Integrate and allows for the planning, launch and monitoring of campaigns across channels - both online and offline. >>

Loyalty Marketing | March 20, 2013

Brand loyalty trumped by customized customer service

Brand loyalty is being trumped by customized customer service experiences, according to a new consumer survey by inContact and Harris Interactive. The findings reveal that over half of consumers would switch brands based on customer service options. >>