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BizReport : March 18, 2013 Archive

March 18, 2013 Archive

Mobile Marketing | March 18, 2013

US homes house over half a billion Internet-connected devices

The number of connected devices in U.S. households has grown to more than half a billion, according to new data from The NPD Group's Connected Home Report, with increases in tablet and smartphone penetration driving up the numbers. >>

Email Marketing | March 18, 2013

BlueHornet: 80% delete emails not optimized for mobile

A new report from email marketing firm BlueHornet highlights the necessity for marketers to optimize email for mobile. Those that don't, risk their messages being deleted by users or, worse still, losing that email subscriber altogether. >>

Advertising | March 18, 2013

Adform: CTRs of ads on tablets 65% higher than desktop

According to new data released by Adform, CPM rates for real-time bidding inventory have doubled in the past year with ads on tablets attracting the highest engagement and click-through rates. >>

Ecommerce | March 18, 2013

European travelers using less websites to plan and book travel

As the online travel market matures, consumers in Europe are starting to pick their favorite websites through which to make bookings, according to PhoCusWright, with the number of websites used per traveler to plan and book dropping. >>

Internet | March 18, 2013

Website tool to increase security for WordPress users

A new security tool is out from Norse Corp, built on live hacker intelligence and set up to help secure sites built using the WordPress system. WordPress is hosted software which includes some security; the tool from Norse Corp builds on that by not only scanning for known vulnerabilities but for unknown. >>

Social Marketing | March 18, 2013

Visible Technologies upgrades social media tools

As more businesses turn to the social space to engage with shoppers, upgraded tools from Visible Technologies may help make those connections. This month the company has released updates to their Visible Intelligences platform, set up to help businesses better identify trends, see how campaigns are faring and increase security. >>

Ecommerce | March 18, 2013

One-third of SMBs credit luck with success

Is the luck 'o the Irish with small businesses? Surprisingly enough, quite a few SMB owners believe luck plays a big part in their success - by putting the right hires and business connections before them and hitting the right product at the right time. How else is luck shining on SMBs this holiday? >>

Internet | March 18, 2013

Gartner survey reveals corporate websites rank most important for marketing success

A survey of U.S. marketers by Gartner reveals that, despite the buzz surrounding social media and mobile, it is corporate websites that are ranked as most important for marketing success. >>