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BizReport : March 15, 2013 Archive

March 15, 2013 Archive

Law & Regulation | March 15, 2013

FTC warns advertisers against cutting corners on small screens

The Federal Trade Commission has made it clear that it is mandatory for all advertising appearing on social media sites, or designed for small screens, to be accompanied by disclosures that are as clear as possible. >>

Advertising | March 15, 2013

Adfonic: CTRs from tablets outperform smartphones

Whether it's direct response or a branding campaign, new research from Adfonic reveals that mobile advertising click-through rates via tablets far exceed those on smartphones. >>

Blogs & Content | March 15, 2013

Brands: How the content space can improve your profile

The mobile space is changing more than how consumers check email, play games and check in on the social space. It's changing how viewers watch television, read content and listen to music. One platform can help brands create a more consumer-friendly content approach. >>

Search Marketing | March 15, 2013

Study: YP.com outperforming local search

In the local space an old - and previously offline - option is taking center stage. One recent study found that YP.com, the online hub for Yellow Pages, is outperforming local search options, including Google Maps, when it comes to finding local businesses. >>



Advertising | March 15, 2013

Ad products offer social, targeting solutions

New solutions out in the online space are setting up brands to have deeper connections with their customer base through more targeted and content-rich ads. Here's how: >>