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BizReport : March 13, 2013 Archive

March 13, 2013 Archive

Mobile Marketing | March 13, 2013

Convenience, speed, and ease of use puts apps ahead of mobile websites

It's a question often asked - which do consumers prefer - apps or mobile websites? The answer, according to technology performance company Compuware, is apps, by a long shot. >>

Mobile Marketing | March 13, 2013

Are your online surveys mobile-friendly?

It's all about optimizing for mobile in today's on-the-go world. But, what about online surveys? According to SurveyGizmo's latest benchmark report, a significant rise in the number of surveys completed on a mobile device means they need a mobile makeover, too. >>

Mobile Marketing | March 13, 2013

Bill payments migrating from desktop to tablet

A new report from Juniper Research reveals the numbers of people using tablets to pay bills online is set to soar come 2017. >>

Email Marketing | March 13, 2013

Study: Autoresponders on the outs with many brands

When it comes to responding to customer questions most brands aren't looking to auto-responders to fit the bill. That is both a blessing and a curse - because while most automated replies do not further a brand's identity at least an auto-responder lets the customer know their question or comment has been received. >>



Ecommerce | March 13, 2013

Partner program to connect online businesses, professionals

There is a new stop in the online space for business professionals. Bigcommerce has launched a global marketplace set up to help connect online professionals, designers and resellers so that each group can work at peak performance. >>

Mobile Marketing | March 13, 2013

AdColony: Interest in mobile video high among Fortune 500 brands

There is renewed interest in video, specifically high quality mobile video, from big brands. Compared to standard banner advertising, video is seen as more engaging to the consumer base. To help push that engagement factor, AdColony has released the End Card product, which encourages viewers to click through post-video to a mobile website, to call a store or find a close store location. >>