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BizReport : March 12, 2013 Archive

March 12, 2013 Archive

Loyalty Marketing | March 12, 2013

80% of diners would sign up for a loyalty program, if only you had one

Loyalty programs have come a long way since savings stamps, punch cards and plastic cards. Today's diner doesn't want to fumble through a purse bulging with their tokens of loyalty; most now have a device in their pocket that is tailor-made for receiving and redeeming rewards, wherever they choose to eat. >>

Ecommerce | March 12, 2013

Top 3 personalization tips for retailers

Personalization is fast becoming the mantra of retailers across the web. Offering shoppers details on purchases related to recent buys or simply pointing shoppers back to a page once visited but never converted on can improve overall engagement and conversion rates. One platform takes personalization into the social sphere as well. >>

Mobile Marketing | March 12, 2013

Report: Most brands still aren't prepared for mobile needs

When it comes to the mobile space the rush is on but only a few brands are actually getting to the mobile start line with the right preparation behind them. According to new data out from Kontagent and eConsultancy more than half (66%) of brands aren't prepared to meet mobile consumers' needs and only one-third (33%) actually track and report specific app performances. >>

Ecommerce | March 12, 2013

Constant Contact: SMBs concerned with engagement

In the small business space every customer is valued, and that fact is underlined in a new report out from Constant Contact. Researchers surveyed SMB firms and found that customer engagement is at the top of their 2013 tech focus lists for most. >>



Advertising | March 12, 2013

WhatRunsWhere: First in-app ad tracking tool launched

Advertisers who want to see where competitors are spending their mobile ad dollars, or who simply want insights to improve their own mobile advertising, may be interested in what is being billed as the first in-app ad intelligence tool. >>

Mobile Marketing | March 12, 2013

In-store mobile marketing solution enables real-time targeting of shoppers in-store

A new in-store mobile marketing solution, aimed at helping retailers recognize the key role mobile plays within today's omni-channel world, has been launched by UK-based mobile marketing agency Sponge. >>