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BizReport : March 7, 2013 Archive

March 7, 2013 Archive

Advertising | March 07, 2013

New releases to give brands more insights into purchasing funnel

In the online space matching customers and brands is a hard business. But a new partnership between eWayDirect and Publisher's Clearing House and a new offering from The Search Agency could help brands make faster, smarter customer matches. >>

Trends & Ideas | March 07, 2013

Core gamers spend 2X more on new physical games than digital

The majority of core gamers, defined as those who spend at least five hours a week playing traditional genres on Xbox 360, PS3, PC, or Mac, continue to purchase new physical titles, despite the availability of digital full games, according The NPD Group's "Core Gaming 2013" report. >>

Mobile Marketing | March 07, 2013

Wifi access influences where shoppers shop

New research from JiWire reveals that wifi connectivity not only impacts the way that shoppers shop, but also where. >>

Email Marketing | March 07, 2013

20% of email in Oz never reaches inbox

New insights into the performance of email in Australia and New Zealand have been released with Return Path's first ever Email Intelligence Report for the two countries. What's clear from the report is that Australians are opening more email from mobile devices and spam continues to prevent many messages from reaching inboxes. >>

Advertising | March 07, 2013

Report: SIEM deployments a problem area for many brands

Security and information are causing problems for brands - and not just from potential hackers. According to a new report out today from eIQ Networks many businesses are having problems with Security and Information Event Management (SIEM) deployments - in other words they're finding it hard to manage, monitor and react to potential security risks. >>

Mobile Marketing | March 07, 2013

Platforms offer measurement, ad options for mobile brands

Three new developments in the mobile space could set brands on a firmer mobile foundation. Here are the details: >>