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BizReport : March 4, 2013 Archive

March 4, 2013 Archive

Advertising | March 04, 2013

6 in 10 consumers comfortable with mobile advertising

Brands and marketers looking to engage with consumers throughout the day are embracing mobile. Devices are usually 'always-on', increasing the chance of messages being seen. According to new research from InMobi, consumers are now as comfortable with mobile ads as they are with advertising in television and online ads. >>

Ecommerce | March 04, 2013

Satisfaction gap between mobile and traditional websites narrowing

A recent survey of visitors to 40 of the UK's largest mobile retail websites and apps reveals that the gap in customer satisfaction between mobile and traditional retail websites is narrowing. >>

Internet | March 04, 2013

Air passengers to spend $1.5 billion on in-flight connectivity by 2015

In recent years, both passenger numbers and in-flight WiFi demand have increased. People are used to having access to the web wherever they go via their smartphones, tablets and laptops; and they now expect that connection to the web whilst traversing the skies. >>

Research | March 04, 2013

Top 3 tax tips for SMBs

Now that we're in to March businesses around the US are eyeing receipts, contracts and employee paychecks from 2012, looking for deductions and getting things ready for the Taxman. Small businesses, even sole proprietors are no different. Here are three tips that may help SMBs ready for tax season: >>



Advertising | March 04, 2013

Solve Media, comScore partner for Native Insights reporting

Beginning in Q4 2012 the buzz around native advertising, or placing ads/content in relevant locations throughout the online space, began getting more attention. Now a new kind of native is out, this time to help brands better measure the online ad space. >>

Mobile Marketing | March 04, 2013

Top 3 best practices for MMS/SMS messaging

MMS and SMS brand messaging may be opt-in, but brands should also use the text message option with care. That according to a new report out from Mogreet. Because, although consumers do opt in to messaging, bombarding them with unwanted messages could cause irreparable damage. >>