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BizReport : March 1, 2013 Archive

March 1, 2013 Archive

Mobile Marketing | March 01, 2013

Direct carrier billing for app stores boosts transactions, increases conversion

Direct Carrier Billing is a payment option increasingly being adopted by consumers. A new whitepaper from Juniper Research and Amdocs reveals that OTT storefronts that implemented Direct Carrier Billing saw sharp increases in transaction volumes and conversion rates in 2012. >>

Ecommerce | March 01, 2013

Report: Why retailers need to be aware of Chinese shoppers

New data out from Alibaba underscores the importance of Chinese shoppers to retailers around the globe. Not only is the growing Chinese middle class spending larger amounts of money but they're spending that cash online. >>

Internet | March 01, 2013

Study: Optimized travel pages push conversion rates

It's no secret that optimizing landing pages can increase click thrus and conversions. But with more and more travel-minded shoppers turning to the online space to research destinations and make travel purchases, a new study puts more emphasis on travel landing pages. >>

Ecommerce | March 01, 2013

Report: Retail apps failing in consumers' eyes

In the mobile space users are equally divided between mobile browser use and mobile app use, but most may be getting a better experience through the browser. And that is a bad thing, even for brands that have both app and browser-based options. >>

Search Marketing | March 01, 2013

UK's most-visible paid search ad brands revealed

New research from search and social analytics software firm, Searchmetrics, reveals the websites most likely to be seen in paid search ads on Google UK, with the most visible by a long shot. >>