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BizReport : Advertising : February 19, 2013

[x+1] picks up UberTags

This week a change for two online platforms: [x+1] will acquire UberTags, a move that should strengthen [x+1]'s position in the space. According to the companies, the move will allow better efficiency and overall performance of the [x+1] platform.

by Kristina Knight

"Our goal at [x+1] is to provide marketers with one platform that can deliver the greatest scale and value across all customer touchpoints," said John Nardone, the chief executive officer of [x+1]. "UberTags will provide [x+1] clients with a proven capability for managing cross-touchpoint tag deployments."

"Our technology is a perfect complement for [x+1]," said Jeremy Bieger, UberTags CEO; he'll join [x+1] as Vice President of Client Solutions. "[The company] is natively multi-channel, multi-platform and multi-vendor - just like the [x+1] Origin platform. With the UberTags technology a core part of the Origin platform, [x+1] clients will launch vendors in real-time, define data once to power all vendors and finally be able to tie it all together into meaningful 360 degree marketing."

The [x+1] platform offers users integrated optimization software as well as a Demand Management Platform (DMP) that can be used across online channels. The platform is cross-channel, offering performance stats in real time.

David Skinner, [x+1] senior vice president of business and corporate development said "The company's technology was hands down the strongest we saw. Their architecture is compatible with ours, because the tags can support data collection and outbound decisions. They are deployed on hundreds of sites - including brands like Sony, The Limited and Cigna. Despite UberTags' powerful features, it was also the most intuitive system, which leads to faster implementations and higher ongoing client usage. It is a very strong addition to the Origin DMP and one that supports our overall digital marketing hub strategy."

UberTags is a cloud based tag management platform, offering its users management of third party code and improved page loading time.

Tags: data collection, online advertising, online tags, tag management, UberTags, website tags, [x+1]

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