News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Where mobiles are spending their time online
Two new reports, one from Millennial Media and another from eXelate, underline where mobile consumers are going online - and what they're doing once they arrive at interesting content. Here's a hint: games, fashion and streaming content top the lists.
Data from Millennial Media shows games are a hot commodity throughout their network. Through Q3 2012 'Games' was the top app category for the platform; Travel, Entertainment and Education were the top ad verticals. Nearly three-quarters (74%) of Q3 impressions were from smartphones while 23% were from tablets.
Meanwhile, eXelate has released some info showing how mobiles are using tablets during big events. Their research shows that during Super Bowl XLVII women and tablets outperformed men and computers. Mobile usage began to spike just before game coverage began, but women took the mobile reigns from the men during the Halftime show and then the power outage, staying online and remaining social about the game throughout the second half of play.
As for the type of content most interesting to mobile Super Bowl viewers, ads for personal wealth management and online streaming topped the interest list along with men's fashion, flowers and gifts and jewelry/watches.
According to data from comScore more than 125 million Americans now own smartphones with Apple holding a 36% OEM Market Share. Android, meanwhile, holds a 53% share of the smartphone platform market (December 2012). As for how mobiles are spending their time, comScore reports about half are either using downloaded apps - for shopping, gaming or information gathering - or directly navigating to content via mobile browsers.
- Study: Mobile users want home screen options
- What's a CDO and why does your brand need one?
- Report: In social the ladies rule the world
- Research reveals consumers juggle multiple devices throughout the day
- Getty Images makes millions of images free to embed
- Americans abandon purchases in-store after 8 minutes waiting in line
- Euclid: February sales less than lovely
- How BrightTag re-engaged shoppers
Featured White Papers
- Mobile Marketing: The Time is Now
Consumers are now more comfortable using retailers' mobile applications that can help them find specific products and brands, or just...
- The Definitive Guide to Marketing Automation
Why is marketing automation so hot right now? This guide will show you what marketing automation is and how it...
- The Inbound Website: Getting Found with SEO & Social
Extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors,...
- 17 Ways to Build a Great Brand Today
This white paper highlights 17 developments that are influencing brand-building today and what great brands are doing about them....
- How to Stop Webpage Speed from Killing Your Marketing
Your website visitors have high expectations about how quickly your web site should load on their desktop and mobile devices....