News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Where mobiles are spending their time online
Two new reports, one from Millennial Media and another from eXelate, underline where mobile consumers are going online - and what they're doing once they arrive at interesting content. Here's a hint: games, fashion and streaming content top the lists.
Data from Millennial Media shows games are a hot commodity throughout their network. Through Q3 2012 'Games' was the top app category for the platform; Travel, Entertainment and Education were the top ad verticals. Nearly three-quarters (74%) of Q3 impressions were from smartphones while 23% were from tablets.
Meanwhile, eXelate has released some info showing how mobiles are using tablets during big events. Their research shows that during Super Bowl XLVII women and tablets outperformed men and computers. Mobile usage began to spike just before game coverage began, but women took the mobile reigns from the men during the Halftime show and then the power outage, staying online and remaining social about the game throughout the second half of play.
As for the type of content most interesting to mobile Super Bowl viewers, ads for personal wealth management and online streaming topped the interest list along with men's fashion, flowers and gifts and jewelry/watches.
According to data from comScore more than 125 million Americans now own smartphones with Apple holding a 36% OEM Market Share. Android, meanwhile, holds a 53% share of the smartphone platform market (December 2012). As for how mobiles are spending their time, comScore reports about half are either using downloaded apps - for shopping, gaming or information gathering - or directly navigating to content via mobile browsers.
- Top tips to capitalize on social apps
- Mondays a favorite of fraudsters
- Reports show strong Q3, point to strong Q4
- Mobile Roundup: iOS users converting more, device adoption continues to grow
- Study: Moms looking to tech to track family health
- Study reveals global consumer attitudes to cross-border ecommerce
- Apple Pay, HCE to drive NFC-based contactless payments
- Study finds omnichannel strategy can drive more revenue
Featured White Papers
- Move Beyond Batch and Blast Emails
Like many marketers, you've included email in your marketing mix for years. But while email remains a vital channel, traditional...
- Social Media Pocket Guide
In just a few short years, the world of social media has changed immensely. We'll walk through each of the...