Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Social Marketing : February 14, 2013
Vizu: 64% of advertisers plan paid social media ad spend rise
Social media is no longer a free ride for marketers. According to Vizu's recent survey of more than 500 ad agencies and advertisers, almost two-thirds (64%) plan to increase their spending on paid social advertising.
Most of the advertisers surveyed by Vizu - 89% - are engaged in non-paid social media marketing activities such as Pages, posts, Pins and Likes. Among agencies that figure is 71%. But a large number, three-quarters of advertisers and 81% of agencies, are also paying to advertise on social media such as Facebook and Twitter.
Vizu found that 64% of advertisers plan to spend more on social media in the future. Forty-one percent expect budgets to rise by between 1% and 10% while 11% expect to see a rise of 21%+.
Not all advertisers currently have a paid social media ad budget.
According to Nielsen's blog post on the survey, "Currently, only 41% of advertisers report having a dedicated paid social media ad budget. To fund the increase in paid social media advertising activity, the majority plan to pull budget from other channels - both on and offline".
Thirty-nine percent of advertisers said budget would be pulled from offline channels while 23% said online display and 10% from other online channels.
Tags: advertisers, agencies, marketing budget, online marketing, social ads, social advertising, social media, sponsored content
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Mobile privacy and brand safety remain top challenges for UK media agencies
- Dispop proves the value of custom display ad creative
- Top 5 elements brands should test
- How to reduce the bounce
- Poor in-store service pushes festive shoppers online
- Why brands need more than CPM based metrics
- Reports show personalization impacts brand advertising
- Why brands should mine holiday data for new year performance
Featured White Papers
- 5 Tips for B2B Marketing Data Domination
You work hard to collect your marketing data. But you can collect so much that sometimes it's hard to make... - 6 Step Roadmap to Engaging Customers With Social Media
For a growing number of consumers, social media is the preferred means of gathering product information and interacting with companies.... - The Making of a YouTube Blockbuster: 10 YouTube Blockbusters
You want to create the next viral video. Sure, who doesn't? But you knowing that videos "go viral" organically, not... - 5 Questions About Managing Social Media that You Should Ask Your Agency
This white paper provides you with 5 questions you should ask agencies to help you separate the real candidates from... - 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...