News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
TripAdvisor fights back against blackmail, negative reviews
Many business owners on TripAdvisor are seeing a worrying trend. Customers are threatening to write negative reviews unless they receive a refund, upgrade, freebies, or other request. TripAdvisor has launched a new feature as part of its management tools to help business owners who are being blackmailed.
The review site has introduced (.pdf) a way for those being threatened to report blackmail or threatening behavior before a negative review is submitted.
"We take allegations of blackmail or threatening behavior by guests against property owners very seriously," said TripAdvisor in its announcement of the new feature. "This activity is strictly against our guidelines and may also be illegal in many locations."
To submit a report of potential blackmail, TripAdvisor businesses must go to the management center and click on "Manage your Reviews" followed by "Dispute a Review".
TripAdvisor also asks that businesses retain as much information and documentation relating to the blackmailer's behavior during a stay, including voicemails and emails.
If a low-rated review in line with the business owner's report is submitted, the TripAdvisor support team is notified and a process to prove blackmail is begun. The process can only be undertaken for reviews that have not yet been submitted.
TripAdvisor is currently the world's largest travel community with more than 60 million monthly visitors, 32 million members, and over 75 million reviews and opinions.
- Mobile use in restaurants - tolerable or taboo?
- Study: Shoppers want email contact
- New eBay ad targeting tool knows what mood a shopper is in
- Ad Roundup: Data key to new launches
- Top 3 tips to improve travel marketing strategy
- Millennials embrace marketing emails via mobile
- Video posts overtake photo posts by brands on Facebook
- Two-thirds of customers feel undervalued by providers
Featured White Papers
- How to Master the Art of LinkedIn InMail Prospecting
Learn how to improve your LinkedIn Inmail prospecting skills with this practical guide, complete with real-life examples....