News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Strongmail, Amazon partner for cloud-based data
Amazon is moving into the data collection field, or moving farther into it as the case may be. Together with StrongMail, they have launched a cloud based data platform aimed at giving brands 'deep data' at the right price.
Here's how the new offering will work: StrongMail will leverage Amazon's Redshift data warehouse through a cloud setting. StrongMail's client base will have access to the data through the cloud at a lower cost. Users can store and analyze as much data as is needed and access that data whenever they want without the hassles of too-small data infrastructures.
"To stay ahead, enterprise marketers must use deep data, advanced analytics and intelligent automation to drive better marketing," said Bill Wagner, CEO, StrongMail. "Amazon Redshift's cost-effective and scalable data warehouse service in the cloud, combined with StrongMail's innovative and intelligent data platform, attacks one of the industry's biggest pain points: accessing and harnessing big data. "By removing the constraints of other marketing solution providers, StrongMail frees customers from limits on the amount, age and type of data required to deliver highly targeted and relevant messaging."
Amazon's Redshift is a fully managed petabyte-scale data solution. According to one report more than 2 exabytes of data are created daily on a global level; offering brands access to that data economically can help them better target ads to in-market consumers.
"Data warehouses for large and changing datasets require significant time and resources to administer," said Jeremy Sterns, CTO, StrongMail. "By building upon Amazon Redshift with StrongMail's innovative new technologies, our customers will be able to easily garner new previously hard-to-capture customer insights. The out-of-date architecture of other ESPs limits marketing's ability to access and leverage a broader set of customer data. By removing these barriers, StrongMail helps deliver the power of big data into the hands of enterprise marketers."
- "Fat" ads slowing down publishers' websites
- IoT making impact on business but barriers remain
- CPG brands spending more on digital ads than traditional
- Mobile video content more effective on publishers' website than social
- Email open rate in UK higher on tablets than US
- IAB: No YoY rise in UK ad-blocking
- Report: Over half of Millennials have or will use Bots
- Report: Finances key to engaging Boomers
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...