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BizReport : Ecommerce : February 07, 2013

Solve Media: BOT usage on the up with fraudsters

New data out from Solve Media shows the use of BOTS continues to increase, with usage spiking around the globe during Q4 2012. According to the report the increase in shopping and advertising activities during the 2012 holiday shopping season led to the increase in usage.

by Kristina Knight

"Through our proven security solutions, we are working to eradicate the bot scourge that is impacting all digital publishers and advertisers," said Ari Jacoby, CEO, Solve Media. "In Q4 we found that bots cost marketers at least $1 billion in display advertising and more than $2 billion in digital advertising investments - a considerable loss that impairs return on investment calculations. With Solve Media, brands are guaranteed memorable engagements with consumers and brand lift, on a performance-basis."

Some takeaways from the Solve Media report include:

• Suspicious activity spiked from 26% (Q3) to 40% (Q4)
• 25% of 'suspicious activity' resulted from BOTS
• Spammers-acting-like-BOTS activity is growing
• In the UAE, suspicious activity increased to 64% (Q4) and to 32% in the US (Q4)

"Solve Media is bridging the gap between the security and advertising communities, " said Chris Wysopal, CTO of Veracode and a member of Solve Media's Security Advisory Council. "Advertising to non-humans is simply ineffective and publishers who have taken a proactive stance against bot traffic are to be commended."

To help better understand what BOTS are doing, Solve Media has categorized them by color - Green BOTS are used for research, Yellow are used by spammers, Orange are sophisticated fraud bots and Red are harmful bots used to steal identities and spread viruses.

Tags: BOT traffic, BOT trends, ecommerce trends, Solve Media, suspicious online activity

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