Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Social Marketing : February 15, 2013
Social tops marketing priorities for marketers in India
One of India's most prominent email marketing companies has revealed the findings of its third annual industry research report showing that, while email continues to be the leader in terms of ROI and lead generation, marketers in India are increasingly looking to multi-channel campaigns including social and mobile.
Three-quarters of marketers surveyed for Octane's Annual India e-Marketing Research Report: Spark the Surge agree that email and social are, by far, the "most effectual customer engagement tools", and these channels are being given high priority when it comes to doling out budgets this year.
Email has long been viewed as the most effective channel and 99% of the 500 top marketers in India participating in Octane's survey agreed. However, in 2013, email marketing will come second to social media which will be the top investment for online marketing in India. Almost two-thirds (65%)of marketers in the country intend to boost investment in social, up from 37% last year, compared with 57% that intend to up investment in email.
"India marketers are increasingly looking to integrate their campaigns across multiple channels. Our 2013 research shows that while marketers are investing aggressively in social, a lot still needs to be done towards mobile marketing readiness by organizations in India," said Samarth Saxena, co-founder and Chief Operating Officer for Octane.in.
"Email marketing continues to be the leader in terms of lead generation and ROI across channels and will see stronger investments in 2013."
Tags: 2013 outlook, email marketing, India, industry report, research, social media
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Yahoo introduces one-stop business listing dashboard for SMBs
- Nielsen reveals habits of second-screeners
- Why your coupons need mobile
- Jivox, vSplash push interactivity with platforms
- Amazon facilitates social gifting on Facebook
- Younger B2B buyers' online purchase behavior ignored by suppliers
- Portrait of an affluent consumer
- U.S.: 41 billion online videos watched in May
Featured White Papers
- Transforming Brands into Media Outlets
Storytelling has been around forever, but businesses today need to capitalize on a variety of new tools to tell their... - 8 Key Plays For Sales Success
Pull ahead of your competition by learning best practices for incorporating these new technologies into your daily sales & marketing... - How to Drive More Traffic Without Increasing Budget
Counterfeiters are adept at mimicking top brands' digital marketing strategies by building pay per click (PPC) campaigns that exploit both... - Explain What You Do: How a simple explainer video increased online conversion by 20%
In this case study we examine the explainer video for Inbenta, a natural language processing service operating in a highly... - 7 Reasons To Consider Responsive Design For Your Companys Next Generation Website
In this white paper, learn the 7 reasons to consider responsive design for your company's next generation website. With the... - Forrester Report: Digital Customer Experience Trends to Watch 2013
Digital touchpoints support an increasingly large percentage of the overall customer experience. 2012 saw the emergence of several important digital... - Improving ROI with Marketing Optimization
The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a...