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BizReport : Mobile Marketing : February 27, 2013

SOASTA outlines struggles for mobile brands

Everyone is one mobile, but not everyone is creating a solid mobile presence. That, according to new data out from SOASTA, which underlines the challenges for mobile marketers.

by Kristina Knight

Cloud/mobile testing leader SOASTA recently surveyed IT executives about the challenges their brands face in the mobile space. According to the data most execs are concerned about:

• Time-to-Market delays because of testing issues
• The impact of an app on device performance
• Inexperienced testers who miss scale/functionality importance

"Mobile is the driving force behind many of the major innovations of today, yet the fact that mobile functionality and performance remains unaddressed by more than 94% of the IT teams across verticals is no surprise," said Tom Lounibos, SOASTA CEO. "SOASTA has recognized these gaps in the market at an early stage and we have developed our solution to meet the demands of testers. We continue to focus our innovative approach on compressing time-to-results to assure the best mobile user experiences, which drives our customers' businesses."

The company has released an integrated mobile testing platform, set up to answer these problem areas. Through the platform brands have continual access to mobile labs, 100% testing automation and cloud-based testing.

"When feature phones were prevalent, manually testing an array of different hosted phones and optical-based solutions were adequate," said Lounibos. "Now it's all about the apps, and mobile development and operations teams want local access to devices, immediate results with test automation that doesn't break and real-time visibility into their real mobile user's experiences. That's what we've built for them."

Tags: mobile marketing, mobile testing, mobile tips, mobile trends, SOASTA

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