News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
61% of SMBs do not outsource content creation
A recent survey from online business training company BusinessBolts.com reveals that a growing number of small businesses are using using content marketing, and to great effect. Use of video content is set to rise significantly in 2013.
Three-quarters (74%) of small businesses surveyed by BusinessBolts.com currently use content marketing to increase awareness of their brand and products, and to grow business.
The most widely used content marketing channels are articles (74%) followed by blog posts (64%) and social media (49%). Just 38% of small business marketers are currently creating video content but, according to the study, even more (53%) plan to create video content in 2013.
The top three benefits reported were increased traffic (77%), improved search engine rankings (71%), and growing awareness of the brand (70%). Increasing sales came in 4th at 59%.
However, most (62%) aren't spending more than $100 per month on content marketing and 28% spend between $100 and $500 per month. Similarly, they aren't spending a lot of time each week on content marketing - 43% spend 1-1.5 hours each week while 19% spend less than an hour on the task. Seventeen percent spend 1-6 hours each week.
You might think this is due to a lot of content creation being outsourced, however BusinessBolt.com's survey found that 61% do not outsource content creation.
When asked which questions marketers want answered most of all with regard to content marketing the number one query was how to use content marketing to gain the most SEO benefit. Other questions included how to find good writers, which forms of content were the most effective and how they could create "stand out" content.
A copy of the survey results can be found online (.pdf).
- AdRoundup: Video, mobile and social offerings increase connectivity
- UK: February floods lead to rise in ecommerce sales
- Top 3 tips to create lasting brand buzz
- Expert warns bitcoin has drawbacks for SMBs
- Twitter testing click-to-call
- UK: Mobile ad spend to outstrip newspaper ad spend in 2014
- The most shared video clips depend on region
- Top tax tips that will protect your information
Featured White Papers
- Choosing the Best Web CMS for Customer Experience Management
In this paper, learn how to choose the right CMS for you and your business from the eyes of a...
- Mobile Marketing: The Time is Now
Consumers are now more comfortable using retailers' mobile applications that can help them find specific products and brands, or just...
- The Definitive Guide to Marketing Automation
Why is marketing automation so hot right now? This guide will show you what marketing automation is and how it...
- The Inbound Website: Getting Found with SEO & Social
Extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors,...
- 17 Ways to Build a Great Brand Today
This white paper highlights 17 developments that are influencing brand-building today and what great brands are doing about them....
- How to Stop Webpage Speed from Killing Your Marketing
Your website visitors have high expectations about how quickly your web site should load on their desktop and mobile devices....