News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
SMBs perceive LinkedIn as most beneficial social media tool
A survey of small business CEOs by The Wall Street Journal and Vistage International found that LinkedIn is perceived as being the most beneficial social media tool.
The survey, by WSJ and senior executive peer advisory organization Vistage, is fielded online for a period of 10 days every month. Its objective is to gauge sentiment of U.S. CEOs and small-business owners from a broad range of industries to the economy and business practices.
In the January survey participants were asked which social media tools they currently use, as well as which one they believe is most beneficial to their business.
Not surprisingly, LinkedIn was the most-used in all industries bar retail. This makes sense; the majority of the industries covered in the survey are more B2B-oriented and more suited to LinkedIn's environment. Those in the retail industry, on the other hand, are more likely to use social networks such as Facebook and Google+.
When it comes to which social tool was perceived to be most beneficial to their business, CEOs again picked LinkedIn. And again, retail was the only industry to select Facebook and Google+.
Twitter didn't fare too well in the survey. Just 3.3% of the 835 survey participants felt the micro-blogging platform could help them further their business goals. Only Pinterest was considered less useful (1.78%).
"The findings illustrate the challenges facing Twitter in demonstrating to small-business owners the benefits of using the short-messaging service to reach customers," writes Emily Maltby of the WSJ. "Twitter says it is just beginning to court small businesses, which make up the bulk of U.S. companies, and are an important revenue source for many tech giants, including Google."
- Study: Mobile users want home screen options
- What's a CDO and why does your brand need one?
- Report: In social the ladies rule the world
- Research reveals consumers juggle multiple devices throughout the day
- Getty Images makes millions of images free to embed
- Americans abandon purchases in-store after 8 minutes waiting in line
- Euclid: February sales less than lovely
- How BrightTag re-engaged shoppers
Featured White Papers
- Mobile Marketing: The Time is Now
Consumers are now more comfortable using retailers' mobile applications that can help them find specific products and brands, or just...
- The Definitive Guide to Marketing Automation
Why is marketing automation so hot right now? This guide will show you what marketing automation is and how it...
- The Inbound Website: Getting Found with SEO & Social
Extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors,...
- 17 Ways to Build a Great Brand Today
This white paper highlights 17 developments that are influencing brand-building today and what great brands are doing about them....
- How to Stop Webpage Speed from Killing Your Marketing
Your website visitors have high expectations about how quickly your web site should load on their desktop and mobile devices....