News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
SMBs perceive LinkedIn as most beneficial social media tool
A survey of small business CEOs by The Wall Street Journal and Vistage International found that LinkedIn is perceived as being the most beneficial social media tool.
The survey, by WSJ and senior executive peer advisory organization Vistage, is fielded online for a period of 10 days every month. Its objective is to gauge sentiment of U.S. CEOs and small-business owners from a broad range of industries to the economy and business practices.
In the January survey participants were asked which social media tools they currently use, as well as which one they believe is most beneficial to their business.
Not surprisingly, LinkedIn was the most-used in all industries bar retail. This makes sense; the majority of the industries covered in the survey are more B2B-oriented and more suited to LinkedIn's environment. Those in the retail industry, on the other hand, are more likely to use social networks such as Facebook and Google+.
When it comes to which social tool was perceived to be most beneficial to their business, CEOs again picked LinkedIn. And again, retail was the only industry to select Facebook and Google+.
Twitter didn't fare too well in the survey. Just 3.3% of the 835 survey participants felt the micro-blogging platform could help them further their business goals. Only Pinterest was considered less useful (1.78%).
"The findings illustrate the challenges facing Twitter in demonstrating to small-business owners the benefits of using the short-messaging service to reach customers," writes Emily Maltby of the WSJ. "Twitter says it is just beginning to court small businesses, which make up the bulk of U.S. companies, and are an important revenue source for many tech giants, including Google."
- Study: Mobile key for online grocery buys
- Job Seekers: How to get the next job
- Top 3 tips to improve travel loyalty programs
- New Realeyes' research links emotional response to sales impact
- Coalition for Better Ads releases new guidance to curb consumer annoyance with ads
- Instagram's focus on business tools attracts SMB advertisers
- Traditional external agency model failing to meet marketers' needs
- Few marketers intend to invest in marketing technology in 2017
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...