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BizReport : Ecommerce archives : February 18, 2013

Shocking: Women embrace online shopping

Can you believe it? More women are embracing online shopping than men. It's news that's not news but the stats from research by are worth noting.

by Helen Leggatt

voucher_codes_logo-blog-thumb.pngIn their latest report, "Future of Online Retail", reveals that women buy more online, across a wider range of products, than men.

While 19% of women had purchased items from all categories presented in the study, which included groceries, holidays, clothing, furniture and electronics, just 13% of men had done so.

Furthermore, while 81% of women had purchased clothing online, just 73% of men had done so.

"Whilst male shoppers have traditionally been considered the early adopters of ecommerce, it is clear women have very much embraced online shopping and are keen to take advantage of solutions such as apps that offer targeted rewards and discounts," says Max Jennings, co-founder of

It could also be argued that women are often the controllers of the purse strings in a household and are more likely, therefore, to be spending more online and buying across a wider range of categories.

Tags: gender research, online shopping, retail

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