News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Reports find mobile engaged most Super Bowl viewers
Whether watching because it was the last game for Baltimore Ravens' famed linebacker Ray Lewis or for brands' ingenious commercials, the bulk of Super Bowl watchers were also engaging via mobile devices. They were tweeting about spectaculars plays - and spectacular ads - with friends and strangers. Here's the breakdown:
According to data just out from NMIncite, Super Bowl XLVII has nearly as much Twitter activity as all three Presidential Debates (US, 2013) combined. There were more than 26.131 million tweets made about the Super Bowl by more than 5.2 million unique users. While the debates' total tweets numbered just 27.63 million.
As for how Super Bowl ads performed, data is still being collected but RadiumOne polled users and found that nearly half (45%) plan to research a brand/product advertised during the event. About one-quarter (24%) say they watch the Super Bowl just for the commercials with one-third reporting they Tweet and Facebook about the most interesting commercials as they're watching. Other interesting findings:
• 45% posted about the Super Bowl to their social networks via mobile
• 20% say they 'hashtagged' about the game while watching
• 24% say those 'hashtagged' posts were commented on or re-posted by followers
Meanwhile, Velti reports that the ads getting the most social network action included the Jack in the Box commercial with Shazam. The highest impression rates were in the first half, as Baltimore built their lead, finds the report.
"During gameplay, mobile usage reflects the opposite of the game's tide - as the Ravens opened their lead, impressions grew, when the 49ers made it a game as the second half progressed, impressions fell, diving sharply in the thrilling final minutes," is written in the report.
Finally, SocialGuide reports the top hashtags for the game included #SuperBowl (1.6 mentions), and #Ravens (591,043 mentions) while the tops Keywords included Beyonce (5.2 mentions), Ravens (4 million mentions) and Super Bowl (3.2 million mentions). Other interesting findings from Social Guide include:
• Tide Miracle Stain commercial received 92% positive reactions
• 63% of tweets were for the game, 21% for the halftime show and 16% for the ads
• 51% of those tweeting were female, 48% male
- Report reveals men's emerging role in household supermarket shopping chore
- How data will impact businesses in 2014
- Report: Social pushing coupon search, use
- Platforms enhance mobile experience
- Few marketers plan for social media negativity
- Report highlights mobile's role in hotel customer experience
- Study: Mobile users want home screen options
- What's a CDO and why does your brand need one?
Featured White Papers
- Mobile Marketing: The Time is Now
Consumers are now more comfortable using retailers' mobile applications that can help them find specific products and brands, or just...
- The Definitive Guide to Marketing Automation
Why is marketing automation so hot right now? This guide will show you what marketing automation is and how it...
- The Inbound Website: Getting Found with SEO & Social
Extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors,...
- 17 Ways to Build a Great Brand Today
This white paper highlights 17 developments that are influencing brand-building today and what great brands are doing about them....
- How to Stop Webpage Speed from Killing Your Marketing
Your website visitors have high expectations about how quickly your web site should load on their desktop and mobile devices....