News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Release ups the Facebook data ante
Ever wondered what your brand's fans are doing on Facebook? Many do. A new release from ePrize today lets brands in on the secret by collecting and aggregating Facebook analytics.
"Facebook is the world's most powerful and reliable CRM database," said Matt Wise, CEO, ePrize. "With our Social Analytics offering, brands can use Facebook data to shape more relevant content, offer highly targeted promotions and drive future decision making, such as buying more targeted and efficient Facebook media."
Brands have been able to decode simple social/Facebook data for a couple of years now - how many consumers 'liked' a post/product, if the consumer clicked through a link - but deeper insights like how relevant a product might be to a social consumers have been harder to come by. In fact, many brands have skipped right over them because they didn't have the manpower to decipher those data points.
Called ePrize Social Analytics the new social tool digs deep into how consumers are acting and engaging within the Facebook space and then offers those actionable insights to brands.
"Until now, our clients have never had the opportunity to see aggregated data through Facebook, making them wonder how well they really know their Facebook fans," said Matt Kates, Vice President of Strategic Services, ePrize. "ePrize Social Analytics is the latest example in our initiative to provide new campaign measurement tools and drive effective social engagement."
The ePrize offering allows brands to see customer trends and evaluate overall social success to optimize Facebook ad buys. It also offers brands a deeper look into social program themes, identifies potential partnership/sponsorship opportunities and offers insights into competitors' social workings.
- Study: Mobile users want home screen options
- What's a CDO and why does your brand need one?
- Report: In social the ladies rule the world
- Research reveals consumers juggle multiple devices throughout the day
- Getty Images makes millions of images free to embed
- Americans abandon purchases in-store after 8 minutes waiting in line
- Euclid: February sales less than lovely
- How BrightTag re-engaged shoppers
Featured White Papers
- Mobile Marketing: The Time is Now
Consumers are now more comfortable using retailers' mobile applications that can help them find specific products and brands, or just...
- The Definitive Guide to Marketing Automation
Why is marketing automation so hot right now? This guide will show you what marketing automation is and how it...
- The Inbound Website: Getting Found with SEO & Social
Extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors,...
- 17 Ways to Build a Great Brand Today
This white paper highlights 17 developments that are influencing brand-building today and what great brands are doing about them....
- How to Stop Webpage Speed from Killing Your Marketing
Your website visitors have high expectations about how quickly your web site should load on their desktop and mobile devices....