News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Platforms simplify ad, content options
As consumers become more comfortable in the online space, they're finding different ways of engaging with brands. There are social networks, content sites and because many are now paying bills online, there are even billing statements.
A new release from OpenText, StreamServe 5.6, offers stronger integration so that brands can offer more relevant and engaging content on these kinds of branded documents.
Through the new offering, OpenText users can create and distribute more relevant enterprise documents to their customer bases, both B2B and B2C. These documents are more personalized and created to work across platforms, formats and channels.
"OpenText StreamServe allows organizations to make their billing statements and other forms of customer communications more engaging and relevant, thereby enriching the overall customer experience and strengthening the relationship between the organization and the customer," said Muhi Majzoub, senior vice president, engineering, OpenText. "The latest version of OpenText StreamServe takes things a step further by seamlessly integrating with many of the core components of OpenText EIM. This gives marketing users the ability to easily configure campaigns and messaging that they execute on an ad hoc basis within StreamServe or in Microsoft Word, while still keeping to the conformity of their corporate guidelines and approval processes. This streamlined approach to CCM leverages current assets, messaging and branding from other EIM solutions to further personalize customer statements."
Meanwhile, two funding announcements underline the importance of cross-channel/cross-screen integrations.
First, Drawbridge has announced a $14 million funding round which will increase the platform's ability to deploy ads across desktop and mobile screens. Drawbridge manages and matches desktop and mobile users to offer more in-depth audience segmentation and retargeting options.
And, from Euclid, an $18 million funding announcement which will be used to extend their mobile targeting options. Euclid detects mobile devices and then helps retail and restaurant clients better target the consumers using those devices using existing WiFi infrastructure.
"Euclid is the new standard for measuring retail performance," said Bruce Dunlevie, Benchmark general partner and new Euclid board member. "Physical retailers finally have an easy-to-implement, scalable solution for determining the effectiveness of their marketing and operations."
- Report: Desktops still lead online spending
- Video ad campaigns with subtitles outperform in brand awareness
- Two-thirds of ad execs Google prospective employees
- 61% of brand content on Snapchat is video
- Survey: Trust influences more consumers to share information
- Expert: Travel next up for programmatic direct
- Expert: How to reduce involuntary churn
- New service alerts marketers when competitors air new TV ads
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...