News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
New email tools offer brands more options
How important is email to a cross-channel campaign? Experian Marketing Services reports their email business has increased more than 150% (Q4 2011 to Q4 2012). According to the company email is now hub for many brands' cross channel campaigns.
On to the new toolsets.
First, from Campaigner, new tools to help brands understand collected data and use it for better targeting and improved campaign ROI. Called Campaigner Elements, the tool analyzes big data to give email marketers insights into list-members' behaviors.
"Integration and marketing automation is one of the biggest challenges for marketers looking to target the right customers in the most efficient way," says Rick Faulk, GM Cloud Services for Sales and Marketing, Campaigner. "Campaigner Elements API allows users the flexibility to share their data between applications and take advantage of 'big data' analysis, to run more effective campaigns and increase their retention and revenue."
And from VerticalResponse, a template-based tool set up to help brands quickly get email newsletters to subscriber lists. The tool was created with small businesses in mind, and allows for the use and customization of an email newsletter in just a few clicks. SMBs simply choose a template layout, background, text link and accent color scheme and add the text.
"Even though we offer more than 700 pre-designed email templates to our customers, some companies prefer their email newsletters to have a more custom look. But creating a template from the ground up can be a huge challenge, especially for small businesses that don't have the technical or HTML know-how," said Janine Popick, VerticalResponse CEO. "Our InstaEmail app significantly simplifies the process and enables small businesses to create a great-looking, custom template quickly and easily."
- Reports show upswing for connected TV, downswing for pay
- Study: Smartphone viewers more likely to click
- How technology can improve the classroom
- Campaign launched to increase awareness of role of ads in funding free online editorial
- Retail Internet of Things spend forecast to reach $2.5 billion by 2020
- Vloggers under-utilized by brand marketers targeting Millennials
- Report: Mobile web use doubles
- Ad Roundup: Tools to improve experience
Featured White Papers
- Why Marketing Should Be Personal
Read our report, Why Marketing Should be Personal, created in partnership with Econsultancy, to learn why 700 marketers ranked personalization...
- Digital Trends 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to...