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BizReport : Social Marketing : February 07, 2013

New dashboard reveals which brands have the most loyal Facebook Fans?

Want to know which brands on Facebook have the most loyal Fans? A new dashboard from a Facebook Insights Preferred Marketing Developer can tell you just that.

by Helen Leggatt

louddoor.jpgFacebook research and audience targeting platform LoudDoor has announced the first in a new monthly series of some of the largest market research of its kind in the form of a dashboard powered by over 1 million monthly survey responses.

Called "Brand Satisfaction" its objective is to track how likely Fans of brands on Facebook are to recommend those brands to others to produce a Top 20 list.

"Rather than relying on highly subjective social chatter or experimental 'listening' technologies, Brand Satisfaction does the hard work of asking brands' Fans directly about their attitudes, behaviors and motivations," says David Guy, CEO of LoudDoor. "We then package this powerful data in a simple dashboard interface to empower brands to harness their Facebook asset."

The results of their first study, compiled from millions of responses from Facebook Fans of over 15,000 Facebook Pages, are as follows:

1. St. Jude Children's Research Hospital
2. Facebook
3. Google
4. Walt Disney World
6. Xbox
7. Starbucks Frappuccino
8. Google Chrome
9. Duncan Hines
10. Adobe Photoshop
11. Tim Hortons
12. Hershey's
13. In-N-Out Burger
14. Dove Chocolates
15. NFL
16. Portillo's
18. Disneyland
19. Dollar Tree
20. AMC Theatre

"We'll be conducting our study every month and releasing new brand insights and tips with the goal of making marketing professionals that Follow brands on the Brand Satisfaction platform the smartest people in the room about the brands they care about on Facebook," added Guy.

Eligibility for the Brand Satisfaction Top 20 list requires that the brand Facebook Page have at least 50,000 Fans and a minimum of 300 completed surveys on the brand.

Tags: brand insights, brand marketing, branded social profiles, Fan Page, loyalty marketing, social network

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