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BizReport : Ecommerce : February 14, 2013


Mobiles reaching out via Cyberville this Valentine's Day

This Valentine's Day look for more love-minded consumers to reach out and touch someone - thanks to the mobile space. No, we don't just mean texting or calling. They'll also be sending e-cards to loved ones or looking to the mobile space for a great local deal for their Valentine.

by Kristina Knight

Businesses large and small will see an influx of shoppers and diners today - and many of them will find a business thanks to their mobile device. According to data out from Sense Networks, the most romantically inclined mobile cities include Houston, Texas, New York, New York and Los Angeles, California. Mobiles in those cities are shopping for gifts - including jewelry and lingerie this Valentine's Day.

Meanwhile, one in three Valentine's shoppers are expected to send e-cards over the holiday according to the SOASTA 2013 Valentine's Day e-Card Survey. Men between ages 18 and 44 are most likely to send e-cards.

"On Valentine's Day, millions of Americans turn to Hallmark to express themselves,"said Cheryl Davis, Hallmark Digital Technical Operations Manager. "We depend on SOASTA to make sure our web site is ready to handle the heavy traffic so that everyone can make sure their loved ones know they were thought of on this special day."

"Our research shows that over 1 in 3 Americans plan on sending an e-Card for Valentine's Day, with the morning being the most popular time to do so," said Tom Lounibos, SOASTA CEO. "Whether it's Valentine's Day or Christmas, companies trust SOASTA to make sure their web and mobile sites perform successfully during times of peak demand."

Other interesting findings from the report include:

• 28% will send e-cards to their spouses
• 54% say they expect to receive something in return for the e-card - anything from a simple thank you to a date or sex or a physical card
• Most say they like e-cards because they are free (53%) and convenient if the holiday is forgotten (43%)

What don't Americans like in their e-cards? Unicorns, pictures of kids/spouses, people kissing, hearts and flowers.

Tags: e-cards, ecommerce trends, mobile commerce, mobile shopping, Sense Networks, SOASTA, valentine's day trends










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