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BizReport : Mobile Marketing : February 08, 2013

Foursquare launches business app

Foursquare has released a new mobile app for its 1 million or so businesses. Called Foursquare for Business the app will enable businesses to manage deals, view recent activity and access analytics from their mobile devices.

by Helen Leggatt

The app, launched last week, allows businesses to post updates, including photos, to social media sites such as Facebook and Twitter. Recent check-ins can also be viewed and specials and deals can be managed, all from a mobile device.

Previously, business owners on Foursquare had to use the website to make updates. The new app will enable businesses to take charge of their Foursquare activities while on the go.

According to the announcement on Foursquare's blog, the app is currently available on iPhone and Android via the iTunes and Google Play stores. The app is not available to businesses that have yet to claim their Foursquare location.

A month ago, Foursquare updated its privacy policy to allow businesses to view information about their users who checked-in for more than the previous limit of three hours. No reports on the new length of time this data is viewable have yet been released.

Tags: Foursquare, location based, location tracking, mobile app

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  • This launch from Foursquare is good news for businesses. Good thing it's available on both iOS and Android platforms. I'm excited about this. :)



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