News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Fake reviews will be removed, warns Google
In light of recent spam detection algorithm changes, Google expects the number of reviews being shown on some local Google+ pages to increase. To this end, the search giant warns businesses that fake reviews will immediately be taken down.
Now, more than ever, Google can distinguish between a real and a fake review. The search company is warning businesses, and SEO professionals, that if they try to promote a business with "fake glowing testimonies" they will be immediately taken down.
There are reputation and SEO management companies that will organize the writing and placement of fake reviews, but Google's recent spam detection algorithm changes will make getting the fakes in front of Internet users a bit more difficult.
By the same token, Google won't take down negative reviews "for simply being negative". Instead, they advise businesses to respond to such reviews and actively address customer concerns. And, because Google doesn't work with any third-party reputation management companies, any company that claims to be able to remove reviews from Google should not be believed.
For businesses that collect customer feedback on paper comment cards Google advises that they aren't used. Instead, they ask that all reviews come from first hand experience and that they "do not allow posting reviews on behalf of others." Instead, directing customers to an online source for them to leave their comments would ensure those reviews can be displayed.
- Brands: How to ensure rogue apps aren't damaging to you
- Top tips to drive purchases
- Brands: How to protect yourself in the app space
- 25% of smartphone owners have used mobile wallet technology at least once
- Forge relationships with consumers with gamification marketing techniques
- 50% of teens bored of Facebook as the social network loses its 'cool' factor
- Studies ID social trends for the holiday season
- Experts: Use the Hunger Games strategy to avoid spam folders
Featured White Papers
- 4 Simple Strategies to Find Time for Creative Work
As marketers, we know our best work is fueled by time to think, brainstorm and explore different directions. But in...
- 2014 Top Insights for Marketing Executives
Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of...
- 6 Common Marketing Problems and How to Beat Them
Feeling tired, frustrated, and overwhelmed with work chaos? Get the Winning at the Game of Marketing eBook and get control....
- Social & The DMP: Understanding Data-Driven Social Media Marketing
Learn how top marketers improved their Social Media Marketing....