News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Experian: More shoppers turning to showrooming
Retailers, in the quest to engage more shoppers, it may be wise to embrace showrooming. A new report on retail trends out from Experian Marketing Services indicates more and more shoppers are showrooming - and brands that allow for online price matching are making progress.
According to the report nearly 60% of US adults consider themselves 'always on' - using email from multiple devices, and although the Fiscal Cliff and general economic uncertainty are causing some consumers to tighten their spending belts, many are simply turning to the Internet to find better prices rather than completely cutting off their new buys.
"The way consumers gain information from brands -- the means by which they get it, even the ways in which they process it -- is constantly evolving given the complexity of our multichannel world and evolving consumer behavior driven by economic variables," said Bill Tancer, general manager of global research for Experian Marketing Services. "With the recent retail numbers coming out of January, retailers can anticipate consumer hesitation, making it imperative that marketers create integrated customer experiences and maximize digital marketing opportunities and return on investment."
Other interesting findings include:
• Millennials are as likely to be reached via mobile device as television
• 36% of US brands now engage with consumers across at least 5 channels
• 18-24 years olds send more than 2,000 texts per month (average) and 48% report text conversations are 'as meaningful' as phone calls
• 8% of all smartphone owner say they've shopped via mobile in a given month
Because so many shoppers are 'always on', Experian advises retailers to take mobile into greater consideration. Researchers highlight the fact that 52% of Millennials are average or above average in early tech adoption. They also not that personalized emails have 29% higher open rates and 41% higher click-thrus.
- 170% rise in ad requests containing location data
- Brexit, Trump leave marketers skittish about targeting
- Email analysis reveals extent of email attacks on businesses
- Report IDs the next big tech products
- Brands: How to prep for the subscription economy
- Expert: What Buffett's Walmart sale means
- Reports: Mobile data traffic, video trending high
- Survey finds increased interest in online car buying
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...