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BizReport : Mobile Marketing : February 22, 2013

Consumers spent more on mobile games than portable consoles in Q4 2012

New figures released by IDC and App Annie reveal the enormous popularity of iOS and Android games.

by Helen Leggatt

App-Annie-Partner-Logo.pngDuring the fourth quarter of 2012, when sales of physical games are at their highest, revenue from game apps from Google Play and the App Store actually exceeded that of dedicated portable game consoles.

"If you rewind the clock a year you will find the dedicated handhelds were clearly ahead, and this year they are more or less tied with an edge going to Android and iOS games," IDC's Lewis Ward told BBC News. "If we fast forward to the end of 2013 we should see a decisive edge for smartphone and tablet gaming.

The IDC/App Annie "Portable Gaming Report" shows that, in terms of consumer spending on games, Apple was almost level with Nintendo, despite the App Store only being open half the time Nintendo DS has been around.

"While the most popular games and their business models are quite distinct, Nintendo and Apple were surprisingly close in terms of aggregate consumer spend on game software in the fourth quarter of 2012," said Lewis Ward, IDC's gaming research manager. "Seasonality is more pronounced in the dedicated handheld space and we hope this report series will help clarify the evolution of portable gaming dynamics in 2013 and beyond."

Tags: console games, game market, game revenue, mobile games, mobile marketing

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