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BizReport : Ecommerce : February 05, 2013

Constant Contact: SMBs don't update biz listings

A new survey out today from Constant Contact underlines a short-coming of many small businesses - that they aren't keeping online listings updated. Rather than updating website, phone and even address information, many use old listings or no listings at all.

by Kristina Knight

This oversight is likely costing SMBs sales because if people looking online go to an old website, for example, and it re-directs to a non-branded page the will not continue looking for that business. Instead, they'll move on to another store or business.

"Consumers are using the internet as a discovery engine and the opportunity for a local business to be found by their next great customer continues to grow," said Wiley Cerilli, vice president and general manager of SinglePlatform from Constant Contact. "It is important for small businesses to list their products, services, and menus across the sites that consumers use to make their purchasing decisions. Equally important in today's mobile world is making sure your online content like websites and digital storefronts can be viewed on mobile devices. As smartphone adoption continues to rise, being a mobile-friendly business is becoming a necessity."

According to the Constant Contact survey nearly half (49%) of SMBs surveyed say they have never updated an online business listing - via search engine, new website or even mobile application. This, despite the fact that many online consumers rely on online listings to find businesses in their area. Other interesting findings from the report include:

• 78% of SMBs say new customers 'find them' via search engine listings, mobile apps and review sites
• 84% believe easily read mobile sites are crucial to businesses but only 25% know how to create an optimized mobile site
• 85% believe mobile is vital to SMBs' health
• 50% say they've seen inaccurate business listings for theirs business
• 70% say they 'don't have time' to manage business listings

Tags: Constant Contact, ecommerce tips, small business listings, smb advertising, smb tips, smb trends

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