News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
AdChoices logo comes to Facebook
In response to pressure from the ad industry, Facebook will soon introduce the Digital Advertising Alliance's "AdChoices" logo to ads served through Facebook Exchange.
Because the social network's real-time bidding platform can serve ads based on third-party cookies instead of Facebook's own data, some within the ad industry have asked that those ads be accompanied by the "AdChoices" logo.
The logo identifies an ad as being served as a result of data collected not on Facebook, but from a user's Internet browsing activity.
"We have always given our users the ability to provide feedback on and control the ads they see on Facebook, by hiding, reporting, or clicking through to learn more about why particular ads are being served," Brian Boland, Facebook's director of product marketing, told AdAge. "Giving advertisers the ability to implement the AdChoices icon provides another option; another mechanism of control."
However, the AdChoices logo isn't easily found within an ad, unlike their obvious placement in banner ads, so let's hope there's some user education surrounding this move. In fact, unless a user positions their mouse over the ad, then again hovers over a grey x that will appear in the corner of the ad, they won't see the logo.
Don't worry if you have yet to spot an AdChoices logo on Facebook. It won't begin appearing on Facebook Exchange ads until the end of the first quarter.
- PayPal wants users to eat their (pass)words
- 'Visually wired' disposition behind massive rise in infographic use
- Half of British consumers believe drone deliveries will never happen
- Social Roundup: How brands are engaging in social
- Targeted ads give Internet users the creeps
- Online shoppers overwhelmed by choice
- Smartwatches: time for a new ad format
- Translation challenges stymying online communication
Featured White Papers
- Tasty Tips From Marketing's Master Chefs
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional...
- Analyzing the Value of Responsive Design Can Be Messy
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources...
- Mobile Email Guide: Design strategies to help you capture mobile clicks
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because...
- Avoid these common pitfalls when choosing a cloud CRM
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at...
- 2015 Social Marketing Planning Guide
2015 is going to be a great year for social marketers, but to make the most of it you'll need...