BizReport : February 28, 2013 Archive

February 28, 2013 Archive

Advertising | February 28, 2013

Report: Game ads outperforming standard units

Attention advertisers: if you're looking for a higher campaign ROI, don't look to standard units. Look outside of the box and into the game. According to new data out today from MediaBrix both social and mobile game ad units are outperforming standard units - even those including video content. >>

Mobile Marketing | February 28, 2013

Shoppers swayed to spend by mobile connectivity

When it comes to where shoppers are headed this weekend, the mobile options within a store are a bigger factor than many retailers realize. According to new data out from JiWire most bricks-and-mortar shoppers (80%) are swayed by in-store WiFi options. >>

Research | February 28, 2013

Simply Measured releases Instagram brand adoption study

New figures released by social media measurement and analytics company, Simply Measured, reveal the significant rise in brand adoption of, and engagement with, social photo-sharing site Instagram within the last three months. >>

Mobile Marketing | February 28, 2013

Time spent watching online video on tablets rose 110% in Q4 2012

The amount of online video viewed on a tablet grew significantly last year, but mobile video viewing overall remains but a small proportion of all time spent watching online video, according to new research released by Ooyala. >>

Mobile Marketing | February 28, 2013

Study identifies retailers most at risk from showrooming

New research from Placed.com, into the effects of showrooming on retailers, identifies those businesses that are most at risk of losing business to Amazon. >>