BizReport : February 27, 2013 Archive

February 27, 2013 Archive

Advertising | February 27, 2013

IAB announces winners of new video ad format competition

New video formats are headed to a computer or mobile screen near you. The IAB has announced the Digital Video Rising Stars, part of the IAB's Rising Stars Initiative. It including options for Filmstrip, Ad Control Bar, Time Sync, Extenders and Full Screen ads so that the viewer has the option of choosing the type of content wanted at the time. The ads are built to be used across video players and devices. >>

Research | February 27, 2013

Report finds Boomers leading the entrepreneurial way

It may seem as if more Gen Y or Millennials are working for themselves rather than a corporation, but new data shows older workers actually take more risk when it comes to starting a business. >>

Mobile Marketing | February 27, 2013

SOASTA outlines struggles for mobile brands

Everyone is one mobile, but not everyone is creating a solid mobile presence. That, according to new data out from SOASTA, which underlines the challenges for mobile marketers. >>

Research | February 27, 2013

Experian: More shoppers turning to showrooming

Retailers, in the quest to engage more shoppers, it may be wise to embrace showrooming. A new report on retail trends out from Experian Marketing Services indicates more and more shoppers are showrooming - and brands that allow for online price matching are making progress. >>