BizReport : February 25, 2013 Archive

February 25, 2013 Archive

Research | February 25, 2013

Reports: Consumers won't let go of mobiles

When it comes to the mobile space, two new report underline just how important mobile devices are to consumers. So important that some would go without water rather than lose a mobile device and some would take a mobile anywhere - even the bathroom. >>

Mobile Marketing | February 25, 2013

PayPal Here U.K. launch scheduled for Summer 2013

Following on from its launch in several countries last year, PayPal is now trialling their PayPal Here mobile payment service in the UK before a European roll-out later in the year. >>

Ecommerce | February 25, 2013

Half of hoteliers integrate booking engines into social channels

Almost half of hotels now integrate booking engines into their social media channels, according to a survey by TravelClick, and half have an app that enables hotel booking from mobile devices. >>

Mobile Marketing | February 25, 2013

Girl Scouts of America further integrate mobile into Cookie Fundraising program

After the successful integration of mobile technology with the Girl Scouts of America Cookie Fundraising program last year, the movement has this year introduced a Cookie Finder app to make sure no-one has to go without a Mint Thin. >>

Advertising | February 25, 2013

Releases offer businesses mobile options

Two new releases to the mobile space should simplify how businesses do mobile business by easing the transition into branded events and ensuring the identity of those using mobile payments. >>

Mobile Marketing | February 25, 2013

Platforms simplify ad, content options

As consumers become more comfortable in the online space, they're finding different ways of engaging with brands. There are social networks, content sites and because many are now paying bills online, there are even billing statements. >>