BizReport : February 21, 2013 Archive

February 21, 2013 Archive

Social Marketing | February 21, 2013

Release ups the Facebook data ante

Ever wondered what your brand's fans are doing on Facebook? Many do. A new release from ePrize today lets brands in on the secret by collecting and aggregating Facebook analytics. >>

Mobile Marketing | February 21, 2013

In-app game purchases on tablets to exceed $3 billion by 2016

Juniper Research has released new figures showing explosive growth in spending on in-app purchases by tablet gamers by 2016. >>

Blogs & Content | February 21, 2013

Report: Most B2B brands use content to connect

According to a recent report most B2B brands are using content to connect with their leads and existing customers. This, of course, is putting more emphasis on creating unique, engaging content. One expert suggests the best way to remain informed about content creation - and curation - is to pay attention to the influencers in the space. >>

Mobile Marketing | February 21, 2013

Intela: Mobile-optimized email key trigger for mobile purchases

Smartphone owners in the U.S. and U.K. are more confident about spending larger amounts of money via their mobile device, according to new research from performance marketing firm Intela. >>

Advertising | February 21, 2013

Twitter announces Ads API

Following on from its release of advertiser-centric mobile user statistics earlier this week, Twitter has now announced that it is opening up its platform to third-party ad management software. >>