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BizReport : February 18, 2013 Archive

February 18, 2013 Archive

Trends & Ideas | February 18, 2013

Skeptical consumers seek out brand, product realities

Are today's consumers more skeptical of marketing communications? There's a growing trend for digging up as much information on a brand or product as possible from multiple sources; information that could make or break a sale or relationship. >>

Mobile Marketing | February 18, 2013

Study: UK adults research on mobile but buy via computer

Due to security concerns, a quarter of mobile users in the UK research a product on their mobile device but then go on to make a purchase on a computer, according to new research conducted for bss digital. >>

Ecommerce | February 18, 2013

Shocking: Women embrace online shopping

Can you believe it? More women are embracing online shopping than men. It's news that's not news but the stats from research by Vouchercodes.co.uk are worth noting. >>

Advertising | February 18, 2013

New releases offer new targeting options for brands

Two new advertising tools are set up to offer brands additional targeting options in the online space. The first, for the B2B sector bases targeting on technology and the other, for the consumer sector, integrates social with targeting options. >>

Advertising | February 18, 2013

Top 3 ad lessons from Super Bowl XLVII

While the Super Bowl or the Grammy's or the Oscars may seem above the ad budgets of most advertisers, the payoff from advertising on these big events can be felt for a long time. Here's one expert's take: >>

Mobile Marketing | February 18, 2013

Report: Mobile influencing purchases, not converting

When it comes to the mobile space, an important line is being drawn in the ether: that of influence by not necessarily conversion. New data out from L2 Think Tank indicates that mobiles are using increasingly using their devices - only not for purchasing. >>