BizReport : February 14, 2013 Archive

February 14, 2013 Archive

Social Marketing | February 14, 2013

Vizu: 64% of advertisers plan paid social media ad spend rise

Social media is no longer a free ride for marketers. According to Vizu's recent survey of more than 500 ad agencies and advertisers, almost two-thirds (64%) plan to increase their spending on paid social advertising. >>

Ecommerce | February 14, 2013

Survey: Customers disconnected from UK brands

New data out from Strativity may have some UK brands rethinking their consumer contacts. According to the data, many UK companies are killing their customer relationships - and many don't know why. >>

Advertising | February 14, 2013

Nielsen research reveals importance of mixed media approach to drive brand awareness

A review by Nielsen of 21 methods used to reach consumers, across various media and advertising platforms, reveals that a mix of word-of-mouth, traditional advertising, and Internet activity is the best way to drive awareness. >>

Research | February 14, 2013

Why brands should embrace m:commerce now

Of the more than $180 billion spent online in 2012, the mobile piece was relatively small. But, mobile commerce has shown steady growth for the past couple of years, and one expert believe mobile and social will have a big impact on retailers' bottom lines this year. >>

Ecommerce | February 14, 2013

Mobiles reaching out via Cyberville this Valentine's Day

This Valentine's Day look for more love-minded consumers to reach out and touch someone - thanks to the mobile space. No, we don't just mean texting or calling. They'll also be sending e-cards to loved ones or looking to the mobile space for a great local deal for their Valentine. >>

Mobile Marketing | February 14, 2013

Mobile users wait until last minute to plan Valentine's Day gifts, travel

Whether it's travel or a meal out, mobile users are found to be increasingly 'last minute' in their efforts to plan the perfect Valentine's Day for their partner. >>