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BizReport : February 13, 2013 Archive

February 13, 2013 Archive

Search Marketing | February 13, 2013

UK advertisers increased mobile paid-search budgets 94% in 2012

As paid-search clicks on mobile increased in the UK during 2012 so advertisers increased their mobile paid-search budgets, according to Marin Software's Mobile Advertising Around the Globe Report. >>

Mobile Marketing | February 13, 2013

ForeSee: Showrooming as much of an opportunity as a threat

The new ForeSee Mobile Satisfaction Survey: Holiday Edition reveals that showrooming is as much of an opportunity for retailers as a threat with most consumers who use their phone in-store using it to access that store's site. >>

Ecommerce | February 13, 2013

How ecommerce will change retailers 2013

Ecommerce showed strong growth through 2012, ending the year at more than $186 billion spent online. While the bulk of that spending was for digital content/subscriptions, apparel, consumer electronics and even furnishings are seeing more ecommerce growth. Here's what retailers can expect in 2013: >>

Blogs & Content | February 13, 2013

How to create a better content strategy

Content strategies are becoming more important as more professionally produced content hits the World Wide Web. Unfortunately too many brands don't have a content strategy and so some of their content isn't being discovered. Here's how to make your content more discoverable through strategic placement. >>



Mobile Marketing | February 13, 2013

How big events are impacting mobile

Big events are beginning to impact mobile just as they effected online usage a few years ago. Heading into Superbowl 2013 and the northeastern blizzard last weekend, mobile brands saw spikes in traffic and ad requests. >>