News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
U.S. Congress embraces Twitter - 100% of Senate members signed up
News from Twitter reveals that all U.S. Senate members can now be Followed on Twitter, a significant rise from two years ago.
Earlier this month, the Digital Policy Council revealed that the world's leaders were taking to Twitter. Of the world's 164 country leaders 123, or 75% of the total, now have accounts on Twitter, set up either in their own name or via an official government office.
"The data we have been tracking for the last three years shows an amazing 93% compound annual growth rate (CAGR) in adoption of Twitter by Heads of State," concludes the Digital Policy Council's report.
New figures from Twitter reveal that the U.S. Congress is also embracing the micro-blogging platform. In fact, 100% of U.S. Senate members, and 90% of U.S. House members, now have a Twitter account.
According to Twitter's stats, 29 states have their whole Senate and House delegations signed up. However, participation levels drop off in the mid-west and southern states.
Back in 2011, just 44% of the Senate and 38% of the House had active Twitter accounts.
Just over a week ago, the First Lady, Michelle Obama, joined Twitter with a second account @FLOTUS.
- How travel brands can do more with data
- Expert: What retailers need to know about EMV
- Study: Utility apps take most of ad spend
- Holidaymakers swindled out of £2.2 million in 2014
- Brits warming to biometric technology for online banking access
- Banks missing out by focusing mobile banking ads on television
- Top 3 tips to add personality to your targeting
- Will 2015 be The Year of Mobile?
Featured White Papers
- Analyzing the Value of Responsive Design Can Be Messy
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources...
- Mobile Email Guide: Design strategies to help you capture mobile clicks
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because...
- Avoid these common pitfalls when choosing a cloud CRM
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at...
- 2015 Social Marketing Planning Guide
2015 is going to be a great year for social marketers, but to make the most of it you'll need...