News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
U.S. Congress embraces Twitter - 100% of Senate members signed up
News from Twitter reveals that all U.S. Senate members can now be Followed on Twitter, a significant rise from two years ago.
Earlier this month, the Digital Policy Council revealed that the world's leaders were taking to Twitter. Of the world's 164 country leaders 123, or 75% of the total, now have accounts on Twitter, set up either in their own name or via an official government office.
"The data we have been tracking for the last three years shows an amazing 93% compound annual growth rate (CAGR) in adoption of Twitter by Heads of State," concludes the Digital Policy Council's report.
New figures from Twitter reveal that the U.S. Congress is also embracing the micro-blogging platform. In fact, 100% of U.S. Senate members, and 90% of U.S. House members, now have a Twitter account.
According to Twitter's stats, 29 states have their whole Senate and House delegations signed up. However, participation levels drop off in the mid-west and southern states.
Back in 2011, just 44% of the Senate and 38% of the House had active Twitter accounts.
Just over a week ago, the First Lady, Michelle Obama, joined Twitter with a second account @FLOTUS.
- Top tips to capitalize on social apps
- Mondays a favorite of fraudsters
- Reports show strong Q3, point to strong Q4
- Mobile Roundup: iOS users converting more, device adoption continues to grow
- Study: Moms looking to tech to track family health
- Study reveals global consumer attitudes to cross-border ecommerce
- Apple Pay, HCE to drive NFC-based contactless payments
- Study finds omnichannel strategy can drive more revenue
Featured White Papers
- Move Beyond Batch and Blast Emails
Like many marketers, you've included email in your marketing mix for years. But while email remains a vital channel, traditional...
- Social Media Pocket Guide
In just a few short years, the world of social media has changed immensely. We'll walk through each of the...