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BizReport : Social Marketing : January 21, 2013


U.S. Congress embraces Twitter - 100% of Senate members signed up

News from Twitter reveals that all U.S. Senate members can now be Followed on Twitter, a significant rise from two years ago.

by Helen Leggatt

Earlier this month, the Digital Policy Council revealed that the world's leaders were taking to Twitter. Of the world's 164 country leaders 123, or 75% of the total, now have accounts on Twitter, set up either in their own name or via an official government office.

"The data we have been tracking for the last three years shows an amazing 93% compound annual growth rate (CAGR) in adoption of Twitter by Heads of State," concludes the Digital Policy Council's report.

New figures from Twitter reveal that the U.S. Congress is also embracing the micro-blogging platform. In fact, 100% of U.S. Senate members, and 90% of U.S. House members, now have a Twitter account.

According to Twitter's stats, 29 states have their whole Senate and House delegations signed up. However, participation levels drop off in the mid-west and southern states.

Back in 2011, just 44% of the Senate and 38% of the House had active Twitter accounts.
Just over a week ago, the First Lady, Michelle Obama, joined Twitter with a second account @FLOTUS.

Tags: campaign, inauguration, micro-blogging, President Obama, Presidential Election 2012, social media, Twitter










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