News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
U.S. Congress embraces Twitter - 100% of Senate members signed up
News from Twitter reveals that all U.S. Senate members can now be Followed on Twitter, a significant rise from two years ago.
Earlier this month, the Digital Policy Council revealed that the world's leaders were taking to Twitter. Of the world's 164 country leaders 123, or 75% of the total, now have accounts on Twitter, set up either in their own name or via an official government office.
"The data we have been tracking for the last three years shows an amazing 93% compound annual growth rate (CAGR) in adoption of Twitter by Heads of State," concludes the Digital Policy Council's report.
New figures from Twitter reveal that the U.S. Congress is also embracing the micro-blogging platform. In fact, 100% of U.S. Senate members, and 90% of U.S. House members, now have a Twitter account.
According to Twitter's stats, 29 states have their whole Senate and House delegations signed up. However, participation levels drop off in the mid-west and southern states.
Back in 2011, just 44% of the Senate and 38% of the House had active Twitter accounts.
Just over a week ago, the First Lady, Michelle Obama, joined Twitter with a second account @FLOTUS.
- Meet the mobile experts - the Mobile Prodigies
- Top 3 tips to improve channel data strategy
- Ad Roundup: Video, multichannel launches
- Brands: Why connected content is key to growth
- 2016 festive shopping season will be longer, busier, and break records
- Amazon announces 5x uptick in Dash button use
- Study: Safety key to wearables future
- Study: Half of shoppers look for 'https' or other security symbols online
Featured White Papers
- How to Master the Art of LinkedIn InMail Prospecting
Learn how to improve your LinkedIn Inmail prospecting skills with this practical guide, complete with real-life examples....