News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Triton Digital, eXelate partner for targeted, streaming audio
A new partnership in the digital space will give audiophiles more in their listening day. Triton Digital and eXelate have teamed up to offer a targeting solution for ads in the streaming audio space. But radio is dead? Not so, listeners have simply changed how and where they listen.
Online radio is a growing trend; according to data from Arbitron and Edison Research more than 100 million Americans are tuned in to online radio (monthly); offering targeted ads to those listeners could offer a deeper engagement not only with the content but with the advertiser as well.
"With more than 100 million Americans listening to online radio every month, the exclusive integration of Triton Digital's massive global inventory of over two billion online [and mobile] audio impressions with eXelate's rich pool of billions of proprietary data points creates a unique, high performing, targeted audience opportunity for advertisers that leads to increased consumer engagement, generating greater revenue for publishers and spurring more growth in digital radio delivery," said Mark S. Zagorski, CEO, eXelate. "This combination empowers digital radio to join the 'audience' game and break the boundaries set for format or context."
Through the partnership Triton will use eXelate's proprietary data to target and deliver ads to online listeners; ads will be targeted based on purchase intent, household demographics and behavioral options.
"This partnership opens radio up to new digital dollars that it hasn't tapped prior," said Mike Agovino, Chief Operating Officer, Triton Digital. "eXelate's consumer data will strengthen Triton's offerings and will lead to a game changing shift in how advertisers will allocate advertising spend, with a premium on streaming audio placements."
- Study: Mobile users want home screen options
- What's a CDO and why does your brand need one?
- Report: In social the ladies rule the world
- Research reveals consumers juggle multiple devices throughout the day
- Getty Images makes millions of images free to embed
- Americans abandon purchases in-store after 8 minutes waiting in line
- Euclid: February sales less than lovely
- How BrightTag re-engaged shoppers
Featured White Papers
- Mobile Marketing: The Time is Now
Consumers are now more comfortable using retailers' mobile applications that can help them find specific products and brands, or just...
- The Definitive Guide to Marketing Automation
Why is marketing automation so hot right now? This guide will show you what marketing automation is and how it...
- The Inbound Website: Getting Found with SEO & Social
Extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors,...
- 17 Ways to Build a Great Brand Today
This white paper highlights 17 developments that are influencing brand-building today and what great brands are doing about them....
- How to Stop Webpage Speed from Killing Your Marketing
Your website visitors have high expectations about how quickly your web site should load on their desktop and mobile devices....