News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Triton Digital, eXelate partner for targeted, streaming audio
A new partnership in the digital space will give audiophiles more in their listening day. Triton Digital and eXelate have teamed up to offer a targeting solution for ads in the streaming audio space. But radio is dead? Not so, listeners have simply changed how and where they listen.
Online radio is a growing trend; according to data from Arbitron and Edison Research more than 100 million Americans are tuned in to online radio (monthly); offering targeted ads to those listeners could offer a deeper engagement not only with the content but with the advertiser as well.
"With more than 100 million Americans listening to online radio every month, the exclusive integration of Triton Digital's massive global inventory of over two billion online [and mobile] audio impressions with eXelate's rich pool of billions of proprietary data points creates a unique, high performing, targeted audience opportunity for advertisers that leads to increased consumer engagement, generating greater revenue for publishers and spurring more growth in digital radio delivery," said Mark S. Zagorski, CEO, eXelate. "This combination empowers digital radio to join the 'audience' game and break the boundaries set for format or context."
Through the partnership Triton will use eXelate's proprietary data to target and deliver ads to online listeners; ads will be targeted based on purchase intent, household demographics and behavioral options.
"This partnership opens radio up to new digital dollars that it hasn't tapped prior," said Mike Agovino, Chief Operating Officer, Triton Digital. "eXelate's consumer data will strengthen Triton's offerings and will lead to a game changing shift in how advertisers will allocate advertising spend, with a premium on streaming audio placements."
- Twitter ups ad relevancy with Tailored Audiences
- Research reveals poor uptake and awareness of NFC payments
- Facebook far and away most frequently used mobile app
- The best practices for mobile brands in 2014
- Forecast: Big data to push SMBs into 2014
- Report: TV ads pushing engagement, intent
- Report: Online wide open for CPG brands
- Webrooming, Showrooming pushing shopper engagement
Featured White Papers
- 5 Questions About Managing Social Media that You Should Ask Your Agency
This white paper provides you with 5 questions you should ask agencies to help you separate the real candidates from...
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...