Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Blogs & Content : January 24, 2013
Top 4 tips for creating a defensible deletion strategy
With more and more information being collected online, some businesses find themselves drowning in paper and digital files. Defensible deletion is a growing trend which can help a brand defend itself if litigation should occur. The key is to have a strategy in place; here are eDJ Groups top tips:
The eDJ Group is an online hub set up to help businesses perform better online; the company offers consulting and analyst services for the digital space. Researchers from the company recently polled brands to determine if they were prepared to defend themselves if questions ever arose about the data they had collected - and then deleted. Their findings were that most company knew of or planned to implement defensible deletion strategies, but that many brands remain unprepared. The following are their top four tips for creating a defensible deletion strategy.
Other interesting findings include:
• 76% of respondents report their retention polices include physical and digital information
• 16% don't know if policies include physical and digital data
• 64% report they have a system in place to enforce retention schedules
First,have a documented legal hold process for critical systems and ensure that the proper personnel are in charge of deletion. Implement quality control measures to ensure any non-compliant areas are brought up to speed and utilize technology that automates the hold process.
Second, use multiple measures to begin projects. Employ mechanisms that actively update fields.
Third, prioritize information that is to be deleted and make that priority system consistent. Use clear instruction documents explaining hold processes and exceptions to the rules.
Fourth, offer 'centralized ownership' of defensible deletion projects.
Tags: data collection, data deletion strategy, defensible deletion, eDJ Group, offline data collection, online data
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Consumers, like many marketers, don't know what native advertising is
- Travel: Paid search spend continues downward trend
- Why developers need to test apps
- Unruly: SocNetters buzz about getting buzzed
- Survey: Friends, not search, pushing mobile video
- Release leaves power of the brand with the brand
- Pinterest improves product engagement with Rich Pins
- ONS data reveals the U.K.'s 7.1 million disconnected
Featured White Papers
- The Promise of Marketing Operations Management
How can marketers keep pace with the ever-expanding volume of campaigns, customized offers, contact channels and product claims? More than... - 54 Examples of Brilliant Homepage Design
For any given company, the homepage is its virtual front door - and face to the world. If a new... - Learn How to Increase Traffic, Leads and Sales By Reaching More Than 11 million people on Pinterest
Pinterest isn't just another social media network. What appears to be the fastest-growing social media site ever has become a... - Improving ROI with Marketing Optimization
The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a... - Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for... - Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an...