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BizReport : Advertising : January 09, 2013

Top 3 trends for SMBs through 2013

Constant Contact has release a listing of their top trends for small businesses through 2013 - chief among them better integration between mobile, email and social. Read on for details:

by Kristina Knight

3) look for more events in the online space. Constant Contact believes, with so many people tuned in to social media and switching to the always-on of mobile devices more brands will utilize online events to build brand engagement.

"Small businesses and nonprofits are increasingly looking at their events with a wide lens, bringing into focus the role they play in their overall marketing efforts. [We'll see] SMBs leveraging social and mobile strategies to use events as catalyst for ramping up social influence. Mobile influence growing w/SMB events planners; 81% plan to increase mobile use for events in 2013," finds the company.

2) look for more SMB-focused daily deals. While many have turned against daily deal options because they seem to bring in more one-time than loyal shoppers, Constant Contact believes SMBs will turn this marketing option into a plus for them, adjusting the deals so that local customer come into their local stores.

1) look for better social/email integration. Going back to mobile for a moment, mobile search is trending upward and for local businesses this can be a huge boon. Constant Contact believes smart SMBs will integrate social and email more deeply in 2013, and with consumers increasingly 'always on' via mobile, that will build more engagement.

"Email is expected to grow, meaning more people will have an email address in 2013 than in 2012. It will remain the preferred method of communication among consumers, and continue as their preferred marketing channel because they have control over it: they can choose to act on it, ignore it, delete it, or opt out of it. It's non-intrusive. That said, email recipients will become even more discerning when it comes to what they allow in their inbox. If email is sent on a haphazard schedule, looks amateurish, or regularly contains content that doesn't interest the recipient, they'll opt out and never return," writes the company.

Tags: advertising trends, Constant Contact, ecommerce trends, email marketing, smb tips, smb trends

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