News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Survey: PowerPoints still beat Whiteboards for sales convos
When it comes to online presentations and sales, PowerPoint continues to reign. According to a new survey out from Corporate Visions whiteboards are only used about 13% of the time for sales conversations (B2B) even though whiteboards have been shown as more interactive. Comparatively, 33% say they use PowerPoints.
Meanwhile, more than half of those surveyed recently by Aberdeen Group said 'creating meaningful conversations' was a top priority for their business. That study also found whiteboards were considered to lead to a 50% higher lead conversion rate and to be nearly one-third faster to productivity.
Still, Corporate Visions found only 13% using whiteboards regularly. Of those using whiteboards about half say they're created 'ad-hoc' or borrowed from peers. Less than one-quarter say the whiteboards are created and approved by a marketing department.
"It's clear from the results of this survey that visual storytelling techniques like whiteboarding are alarmingly underutilized by both marketing and sales teams," said Tim Riesterer, chief strategy and marketing officer, Corporate Visions. "87 percent of today's companies are using static techniques, rather than having intimate and visually interactive conversations, which is just what whiteboarding allows companies to do. Marketing and sales teams need to work together to create pre-built whiteboards that are going to differentiate themselves in the sales cycle, which in turn, will help them close more deals."
When whiteboards are created collaboratively between sales staffs and marketing department, there is a better chance for the overall brand message to remain intact. Also of interest from the report, whiteboards:
• Are used by 25% to differentiate between competition
• Are used by 17% to illustrate impact
• Are used by 8% for demand generation
• Are used by 6% to explain implementation options
- Report: Desktops still lead online spending
- Video ad campaigns with subtitles outperform in brand awareness
- Two-thirds of ad execs Google prospective employees
- 61% of brand content on Snapchat is video
- Survey: Trust influences more consumers to share information
- Expert: Travel next up for programmatic direct
- Expert: How to reduce involuntary churn
- New service alerts marketers when competitors air new TV ads
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...