News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
SuperBowl enhancing TV options
With the SuperBowl just over a week away, brands have put the finishing touches on their ads, retailers are pushing television sales and online content hubs are gearing up for a lot of traffic. How is the SuperBowl shaping up for viewers?
Mobile screens will be alive and well throughout the SuperBowl. As with the 2012 London Olympics, experts believe viewers will be multi-tasking - Tweeting and Status Updating as their favorite players score, tackle and kick...and as their favorite brands take center stage with clever advertising spots.
But not all the attention is going to mobile and online screens. Looking ahead to the SuperBowl many viewers are looking at enhancing their television screens, as well.
According to new data out from BuyVia most SuperBowl viewers are looking for more definition - but not necessarily more connection. Their survey found that the majority of SuperBowl viewers are looking for larger television screens, most upwards of 55 inches, but very few have looked into Smart or LED TVs.
"When it comes to pre-Super Bowl purchases, clearly bigger is better," said Norman Fong, CEO and co-founder of BuyVia. "Whether consumers are searching online or in stores 'showrooming' and scanning TVs for price comparisons, the 55 inch TV is king this year. Of TV manufacturers, the majority of searches were for Samsung TVs over other very reputable consumer electronic companies, including LG and Toshiba. Samsung remains the leader in TVs due to their aggressive pricing, high quality, superior design along with a strong feature list."
Other interesting findings include:
• Samsung 55" 3D LED TV is the most scanned TV barcode
• Only 5% of TV barcode scans have been for Smart or LED TV
• Less than 5% of scans have been for Plasma TVs
- Report: Over half of Millennials have or will use Bots
- Report: Finances key to engaging Boomers
- Top 3 tips to strengthen travel-based ad strategy
- Report IDs differences in how people use social
- Ad Roundup: Platform expansions and a partnership
- Survey: Hispanic SMBs show strong optimism
- Ad Roundup: Partnership, integration to bring brands more
- Report: Super Bowl ads drove traffic into stores
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...