News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Solutions highlight importance of mobile
Two new solutions in the online space highlight the importance of mobile. First, an investment in mobile rewards platform Kiip and the second a real time ad solution for streaming audio.
First, a new investment in the mobile space underlines the growing importance of mobile. Interpublic has announced a partnership with mobile rewards provider Kiip; the partnership includes an investment. Through the partnership top of the line brands served by IPG Mediabrands will have the opportunity to utilize Kiip's platform to engage mobile consumers through reward based interactions.
"IPG is committed to developing emerging technology, talent and innovation, and bringing new solutions to our clients," commented Michael I. Roth, chairman and CEO of Interpublic. "IPG Mediabrands and the IPG Media Lab identified Kiip as a key player in the increasingly important mobile market, with a thoughtful and effective model that connects brands with the modern consumer. It's always exciting when we can help our clients find new pathways to consumer engagement."
Kiip's mobile rewards network offers brands and app/game developers another way to engage with mobile consumers. Through their platform users are rewarded for play and achievements with brand-specific items. Brands include Fandango, Intuit, Dr Pepper and Best Buy among others.
And from Triton Digital a new real time bidding solution - this time for audio ads. Last week we noted that Triton had integrated with eXelate to offer better ad targeting. This week, the company has announced the new a2x platform, an audience based RTB solutionfor online and mobile streaming audio ads.
"Marketers are increasingly relying on ad exchanges and real-time bidding to reach their target audiences in an effective manner. Streaming audio's exponential growth has created an exciting new digital advertising channel, and a2x is exactly what the market needs to streamline the buying process, making the ads more accessible and enabling publishers to better monetize their content," said Mike Agovino, Chief Operating Officer at Triton Digital.
Through the solution brands can make targeted media buys in real time; the platform offers tools for selling and management as well as ad buying.
- Poll: Phone fraud tops $8 billion mark in America
- Webtrends: Top 3 tips to improve online bookings
- Driving website traffic revealed as retailers' biggest challenge
- Revenues from tablet games to triple in next five years
- Marketers must react to changing consumer behavior caused by technology
- Facebook launches Event ads to appear in Newsfeeds
- UK: Online Christmas shopping to exceed £13 billion
- Top 3 retail tips to personalize across channels
Featured White Papers
- Expert Panel: Brand Strategists Answer Top 5 Social Questions
During SXSW Interactive, we gathered a team of five leading brand strategists to answer the five most pressing social questions...
- The Truth About Cloud Security
"Security" is the number one issue holding business leaders back from the cloud. But does the reality match the perception?...
- 5 Ways to Personalize Beyond the Subject Line
Many marketers are still using batch and blast tactics for their emails and are often limited in their personalization efforts...