News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Quality product images on retail websites can improve return rates
A survey by UK-based online imaging specialists, SpinMe, reveals the top tool for driving sales, and reducing returns, is 360 spin and 3D imaging.
When SpinMe asked retailers to choose the most effective tools used to drive sales on websites, 43% put 360 spin and 3D imaging in top place, alongside multi-language options. Twenty-one online retailers were consulted from fashion (48%), sports-related (43%) and electronic /homewares (9%) categories.
Just over half (55%) of retailers surveyed had been using 360 spin and/or 3D imagery for three months to a year. More than two-thirds (67%) agreed the reason for implementing this style of photography was to improve the overall consumer experience.
Nearly all the retailers (93%) used 360 spin and 3D imagery across some of their products. Only a small proportion (7%) used it across their entire website. However, almost a quarter (23%) said they intended to roll the technology out across all products.
Furthermore, when asked about the effect 360 spin and 3D imagery had on returns, 27% said they had seen a reduction of between 1% and 10%. The rest of the sample had either not yet seen a reduction or were yet to measure this area.
Most (86%) of retailers also believe consumers rate excellent imaging as a key driver of sales. They are able to scrutinize goods and are therefore a lot more confident with a purchase decision and have a better expectation of what they will receive in the mail.
"Consumers are inclined to buy online based on what they can see and how closely they can inspect products," said David Brint, Marketing Director at SpinMe. "The correlation between what retailers rate as one of the most effective sales drivers and what they believe is most important to consumers is telling. Although there are many sophisticated components that make up a successful e-commerce operation, the basics remain constant."
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...