News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Platform offers SMBs an assist in social marketing
The focus of many businesses in 2013 is social marketing. Especially for small businesses, the social space offers the ability to not only talk about products but to talk directly to - and with - customers. The GroSocial platform helps small businesses do that.
Today Infusionsoft has announced it will buy the social marketing platform. Through the GroSocial platform brands can create a professional social profile, use opt in forms to develop leads and offer engagement through fan pages. Plus, it's a single solution that allows SMBs to grow across the social space. Social media posts can be created and scheduled as needed, conversations can be monitored and social media presence can be tracked.
"Social media marketing isn't just for big brands. We see a huge opportunity to change the way small businesses get results from social media platforms," said Zach Mangum, co-founder of GroSocial. "Our tools make it easy for small businesses to have a big-business presence on social media and to actually generate leads and convert sales from their social media marketing efforts. We're excited to catapult our innovation for small businesses with Infusionsoft even further."
With the GroSocial acquisition, Infusionsoft is setting itself up as the place for small businesses to go to manage their online campaigns and online presence. The GroSocial platform will be integrated within the Infusionsoft CRM, giving SMBs the ability to move potential customers through the customer lifecycle. They've also included a widget in the GroSocial app that will give SMBs the ability to automatically follow up on contacts with customers.
- Survey IDs best cities for small businesses
- Expert IDs trends to watch in mobile video
- Researchers developing a super-adblocker
- Expert: How retailers can improve tentpole events
- With rise of connected Gen Y, retailers must be fit for the future
- Gaming video content audiences exceed those of HBO and ESPN
- Apple Pay adoption and use continues to wane
- Study: Mobile becoming a loyalty draw
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...