News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Platform offers SMBs an assist in social marketing
The focus of many businesses in 2013 is social marketing. Especially for small businesses, the social space offers the ability to not only talk about products but to talk directly to - and with - customers. The GroSocial platform helps small businesses do that.
Today Infusionsoft has announced it will buy the social marketing platform. Through the GroSocial platform brands can create a professional social profile, use opt in forms to develop leads and offer engagement through fan pages. Plus, it's a single solution that allows SMBs to grow across the social space. Social media posts can be created and scheduled as needed, conversations can be monitored and social media presence can be tracked.
"Social media marketing isn't just for big brands. We see a huge opportunity to change the way small businesses get results from social media platforms," said Zach Mangum, co-founder of GroSocial. "Our tools make it easy for small businesses to have a big-business presence on social media and to actually generate leads and convert sales from their social media marketing efforts. We're excited to catapult our innovation for small businesses with Infusionsoft even further."
With the GroSocial acquisition, Infusionsoft is setting itself up as the place for small businesses to go to manage their online campaigns and online presence. The GroSocial platform will be integrated within the Infusionsoft CRM, giving SMBs the ability to move potential customers through the customer lifecycle. They've also included a widget in the GroSocial app that will give SMBs the ability to automatically follow up on contacts with customers.
- Brands: How to better use reviews for your business
- How to keep customers loyal through the holidays
- 50% of Millennials will do most of their holiday shopping on Black Friday, Cyber Monday
- Consumers expect shopping experience to be revolutionized by wearable tech
- Highest online parcel volume recorded in October 2015
- How to convince wary app users to share location data
- How to protect against fake reviews
- 3 IT trends to watch in 2016
Featured White Papers
- Statistics for Online Experiments: How to Think and Act Like a Statistician
Statistics are the underpinning of how Optimizely's customers use data to make decisions. To run great experiments, investing in an...
- Lean Content Marketing
Content is king. If you're a modern marketer, you know why--it is the fuel for your lead generation and nurturing...