News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
PC sales drop for first time in five years
The 2012 holiday season wasn't a good one for PC retailers and manufacturers. For the first time in five years sales of PCs and notebooks were down on the previous year, according to new analysis from IDC and the NPD Group.
Windows 8 may have launched, but that did little to boost sales of PCs over the holiday season. IDC have just released figures showing that while 90 million units were sold, those sales were 6.4% lower in 2012 than the previous year, worse than the forecast decline of 4.4%
"Although the third quarter was focused on the clearing of Windows 7 inventory, preliminary research indicates the clearance did not significantly boost the uptake of Windows 8 systems in Q4," said Jay Chou, senior research analyst with IDC's Worldwide Quarterly PC Tracker.
Figures released this week by NPD Group show PC notebook sales were also down - by 11% compared to 2011.
"Despite the hype, and hope, around the launch of Windows 8, the new operating system did little to boost holiday sales or improve the year-long Windows notebook sales decline," said Steven Baker of the NPD Group.
- Power Users + Loyal Users = App Stickiness
- Shareaholic: Quarter of website traffic driven by Facebook
- B2B firms struggling with content marketing
- Brands piggy-backing on major events not guaranteed success
- Expert: Why SMBs are pushing farther into digital
- Top 3 challenges facing retailers and how to solve them
- How to get past personas and into consumers' interests
- European Commission forces Google, Apple to make users aware of 'true cost' of an app
Featured White Papers
- Everything You Need to Know About Social Media for Your Business
While social media practitioners must continue to expect and adapt to change, it is important to take note of the...