News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Partnership could open mobile to more developers
A new partnership between Appcelerator and SOASTA could set up mobile developers for a better reach into the mobile space. Through the agreement the Appcelerator Titanium 3.0 product will integrate with SOASTA's TouchTest solution.
Through the partnership mobile app developers will be able to test applications throughout the lifecycle. Appcelerator users will be able to access the SOASTA TouchTest, giving users better testing options. Better testing should allow developers to more quickly assess how apps are performing, make changes and speed profitability.
"The mobile application lifecycle has much shorter release cycles than traditional app lifecycle processes," said Jeff Haynie, Appcelerator CEO. "SOASTA'S TouchTest is the first automated testing solution to integrate with Appcelerator Titanium 3.0 and provides a visionary approach that meets the mobile development needs of our largest customers."
"The Mobile Application Lifecycle presents the opportunity for enterprises to re-think their approach to software development," said Tom Lounibos, SOASTA CEO. "Appcelerator and SOASTA recognized this, and have combined our best-of-class solutions to present mobile development teams with the fastest, most complete development platform to support continuous testing of mobile applications."
In November, comScore found that more than 123 million US adults owned smartphones; that is a more than 50% penetration rate. Of those using smartphones just over 54% are using downloaded apps to navigate and engage with brands. While most mobile consumers are using app-based games, many are also using apps to shop and engage with brands on more social levels.
Having the ability to not only tap into the growing app marketplace but to test how apps are faring can only help developers.
- Report reveals men's emerging role in household supermarket shopping chore
- How data will impact businesses in 2014
- Report: Social pushing coupon search, use
- Platforms enhance mobile experience
- Few marketers plan for social media negativity
- Report highlights mobile's role in hotel customer experience
- Study: Mobile users want home screen options
- What's a CDO and why does your brand need one?
Featured White Papers
- Mobile Marketing: The Time is Now
Consumers are now more comfortable using retailers' mobile applications that can help them find specific products and brands, or just...
- The Definitive Guide to Marketing Automation
Why is marketing automation so hot right now? This guide will show you what marketing automation is and how it...
- The Inbound Website: Getting Found with SEO & Social
Extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors,...
- 17 Ways to Build a Great Brand Today
This white paper highlights 17 developments that are influencing brand-building today and what great brands are doing about them....
- How to Stop Webpage Speed from Killing Your Marketing
Your website visitors have high expectations about how quickly your web site should load on their desktop and mobile devices....