News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Partnership could open mobile to more developers
A new partnership between Appcelerator and SOASTA could set up mobile developers for a better reach into the mobile space. Through the agreement the Appcelerator Titanium 3.0 product will integrate with SOASTA's TouchTest solution.
Through the partnership mobile app developers will be able to test applications throughout the lifecycle. Appcelerator users will be able to access the SOASTA TouchTest, giving users better testing options. Better testing should allow developers to more quickly assess how apps are performing, make changes and speed profitability.
"The mobile application lifecycle has much shorter release cycles than traditional app lifecycle processes," said Jeff Haynie, Appcelerator CEO. "SOASTA'S TouchTest is the first automated testing solution to integrate with Appcelerator Titanium 3.0 and provides a visionary approach that meets the mobile development needs of our largest customers."
"The Mobile Application Lifecycle presents the opportunity for enterprises to re-think their approach to software development," said Tom Lounibos, SOASTA CEO. "Appcelerator and SOASTA recognized this, and have combined our best-of-class solutions to present mobile development teams with the fastest, most complete development platform to support continuous testing of mobile applications."
In November, comScore found that more than 123 million US adults owned smartphones; that is a more than 50% penetration rate. Of those using smartphones just over 54% are using downloaded apps to navigate and engage with brands. While most mobile consumers are using app-based games, many are also using apps to shop and engage with brands on more social levels.
Having the ability to not only tap into the growing app marketplace but to test how apps are faring can only help developers.
- Study: Mobile video a compliment to TV
- Mobile sites leaving customers hungry
- Survey: Most create videos as keepsakes
- Ad RoundUp: Ecommerce deployments key in on data
- Online and mobile shopping experience still failing to meet consumer expectations
- Which products have the highest online browse-to-buy correlation?
- Millennials: Speed and high-quality images the difference between bounce or buy on mobile
- Smartphone shopping up but revenue remains low
Featured White Papers
- 7 ways the mobile consumer changes everything infographic
Download the infographic "7 Ways the Mobile Consumer Changes Everything" to learn how to optimize your web content for mobile,...
- Re-Engineer Your Business For Mobile Moments
More than ever, customers are turning to their mobile devices to browse, shop, and research. This increase in usage puts...