Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Ecommerce : January 10, 2013
Panopta: Retail website uptime performance improves
In its third seasonal website availability index, website and app availability monitoring service provider, Panopta, has revealed that most retail websites performed well during the holiday season.
According to the Panopta Availability Index covering the chaotic Christmas season, retailers handled the 2012 holiday traffic far better than previous years. Most retail websites performed well with just a handful of large brands suffering significant outages.
The Victoria's Secret website suffered the most downtime with 29 outages totaling more than 16 hours. Video game rental website, Gamefly.com, suffered 11 outages totaling more than 12 hours.
Walmart.com frustrated online shoppers the day after Christmas when it suffered an outage lasting 3.5 hours.
"Many factors can cause an outage, but most are preventable," said Jason Abate, CEO and Founder of Panopta. "Downtime in a high traffic period like the holiday shopping season can be catastrophic to a company. When a site isn't available, consumers often buy elsewhere leaving the door open for a competitor and hurting the goodwill a brand has worked hard to establish with customers." http://holiday.panopta.com
Tags: downtime, holiday 2012 trends, retail, uptime, web performance, website downtime, website maintenance
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- AdRoundup: Video, mobile and social offerings increase connectivity
- UK: February floods lead to rise in ecommerce sales
- Top 3 tips to create lasting brand buzz
- Expert warns bitcoin has drawbacks for SMBs
- Twitter testing click-to-call
- UK: Mobile ad spend to outstrip newspaper ad spend in 2014
- The most shared video clips depend on region
- Top tax tips that will protect your information
Featured White Papers
- Choosing the Best Web CMS for Customer Experience Management
In this paper, learn how to choose the right CMS for you and your business from the eyes of a... - Mobile Marketing: The Time is Now
Consumers are now more comfortable using retailers' mobile applications that can help them find specific products and brands, or just... - The Definitive Guide to Marketing Automation
Why is marketing automation so hot right now? This guide will show you what marketing automation is and how it... - The Inbound Website: Getting Found with SEO & Social
Extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors,... - 17 Ways to Build a Great Brand Today
This white paper highlights 17 developments that are influencing brand-building today and what great brands are doing about them.... - How to Stop Webpage Speed from Killing Your Marketing
Your website visitors have high expectations about how quickly your web site should load on their desktop and mobile devices....